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Social Media Influencers and their Evolution

Socia Media Influencer: Jennie

Every brand requires a means to reach out to larger audience. Creating brand awareness is not just a onetime phase. It is a continuous effort to evolve and build a permanent subconscious seat in the minds of their target audience. One of the time-tested methods is the use of an influencer.

An influencer is typically a popular personality with a high reputation. The influencer endorses a brand or product by way of word of mouth, articles, social media and promotional campaigns. The influencer then becomes associated with the brand’s identity and helps in increasing its trustworthiness. Just as brands grow, it is important for the influencer to evolve along with the brand. A social media influencer is a person who is portrayed to be an expert at influencing audiences via social media. There are spcialized professional who take care of influencer marketing in an organization.

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Influencer – review : interesting read and useful

Influencer: Kerry Patterson * joseph Grenny * David Maxfield* Ron McMillan * Al Switzler

As the title suggests the book takes a reader through a fascinating journey by authors as they meet seemingly insignificant, quiet but tenacious people, obviously ‘Influencers’ who solved world-sized problems in world-class ways. And they have moved beyond ‘Serenity Trap’ as per the well-known prayer: Every day you ask for the serenity to accept the things you cannot change, the courage to change the things you can, and the wisdom to know the difference.

The book begins with the promise that problems, challenges can be solved if one has the skill that enables people to act differently. The comprehensive search reveals that a small group of tenacious gurus has been able to achieve everything from eradicating diseases, hardened criminals and drug addicts eventually becoming productive citizens, eliminating gender discrimination to turning around the companies. Read the rest of this entry »

11 key trends of digital marketing industry in 2016

The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) were experienced. Progressing of these factors will be a possibility in future along with the following trends. Thus, the phase of technology and digital marketing is developing at a greater pace than before.

Following are the 11 key trends you will experience in 2016: Read the rest of this entry »

Why Social Media Presence Is Essential for Online Companies? – Guest Post

Questioning on the importance of social media presence is equivalent to questioning on the relevance of having a marketing strategy for a growing business. The need for social media presence is inevitable if you want to develop your business. While internet has shrunk the world, it has increased the competition to your business. You are not fighting anymore with your neighborhood businesses; you are in the ring fighting big global names. Hence, it is essential that you have a strong social media presence so that you stay connected. Let us see why social media presence plays a dominant role to enhance your business.

Be Identified

It is no use if you are in business and people do not know what you are dealing with. It is not a 007 type of work that demands you work without others being aware of it. If you intend to stay in business, you need to create product awareness and the best way to do is to have a strong social media presence. Let people become familiar with your name so that they identify your product when they see it and as you go stronger, they will be able to recall your product when they look to purchase. Read the rest of this entry »

These are the 10 things i would do inorder to manange a fanpage …

1) Firstly would be attracting fans mainly because the more the better it is to interact

2) After getting the fans which will build up subsequently i will focus on the content of the fanpage

3) The content of the fanpage should be such that people should feel like commenting on it ,

For eg : which were the first 3 songs did you listen on your i pod this morning etc etc…

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SMM Campaign we love – Ford Fiesta

A majority of business outlets are recognizing the role of social media in today’s net-ridden world. The much talked about Ford’s Fiesta campaign is an apt example of this trend.

What they did was simple: Their experiment was about inviting 100 “social agents” (members of the public) to drive and review Fiesta for six months, and share their experience with the world. They had them promote the car through different social media sites, including Twitter, YouTube and blogs.

For the Fiesta Movement campaign, Ford organized the World’s Largest Tweetup by bringing together friends and family of the selected test drivers. Also, the Guinness Book of Records has marked this as the World’s Largest Tweetup.

The main touch-point of the campaign was the Fiesta Movement website, which serves as some sort-of aggregator that gathers the different content being produced on the different pages the agent’s author. On the Fiesta movement website, one can track missions, watch videos produced and read more about the agents.

Many social media commentators agree that this campaign was a huge success. The 700 videos produced by the agents have generated 6.5 million views on YouTube, and there have been more than 3.4 million impressions of Fiesta Movement on Twitter. Even photos taken by the agents have been viewed more than 670,000 times.

More first hand experiences on this blog.

Do’s and Dont’s of SMM marketing

Social media has indeed changed the face of marketing. Radio, TV, and print ads move over – online interaction is the way of the future. However there are a few pointers any new startup should keep mind –

* Start with a proper plan, not tactics
* Grow your customer base quickly
* Set specific goals
* Welcome participation, feedback and co-creation
* Connect with customers easily
* Benefit from word-of-mouth advertising
* Actively participate in online forums and air your views
* Don’t feed readers a sales pitch; let the user community decide how great the product is

And, what should be best avoided –
* Do not be pushy or overtly ‘salesy’ in messaging and communications
* Don’t broadcast useless information on social media sites
* Avoid being fake in any way
* Above all, remember that social media is about the C’s: Conversation, Connections, Community, Consumer, Collaboration and Content.

From blogging, news aggregation to social networking and Twitter presence, if you invest time wisely in social media, the rewards will be readily visible.

Trust factor is another aspect that makes viral marketing powerful. Which is more likely to influence whether or not you buy a product, a friend recommending the product or a marketer telling you to buy the product? The answer is obvious– your friend holds more influence.

Few things that will rule in the social media scene this year:

From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media.

Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social media consumers will still talk about them. In particular, consumers will demand corporate social media presence.

Booshaka: This recent startup offers real-time look at what’s trending on Facebook based on open search keywords, as well as via topic if you’re interested in more a general browse. Listening will become even more important, even before marketing and engagement.

Moving to Higher Bandwidth (4G): The use of higher bandwidth will not only be a necessity but a demand from busy consumers.

Social media policy in offices (it might actually be enforced): If the company you work for doesn’t already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year.

Educational institutes’ adopting social media strategies: What was earlier shunned is now readily accepted and gaining popularity. Teachers themselves are getting updated with the latest news about social media so that they too can incorporate it in their learning.

Social Media trends in India

Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money.

More importantly Social Media is not a Fad, it a paradigm shift which is the accepted way of communication.

The use of internet has undergone a fundamental change with anyone creating content and sharing it with others using platforms like Blogging, Social Networks, YouTube etc. People have started easily ‘connecting’ with others via tagging, locations, content creation,

Some trends identified in social media are:

Social Scanning
Smartphone owners have the world at their fingertips. As grandiose as that may sound, advances in mobile barcode scanning technology have given rise to applications that allow for comparison shopping, QR code place checkins and ultimately a social experience around product barcodes.

SMS-based mobile social network
Even as we see several innovations in location based mobile social networking internationally, the adoption of such services in India will be minimal, even with the launch of 3G and flat data rates. 3G will be restricted only to smart phones initially, before people start adopting it.

Gaming and location based applications
Foursquare.com already allows 4 million users to track the locations of their friends on their smart phones. Also gaming elements like Mayorships and badges attracts a lot of loyal followers, old and young alike.

India is not for behind the social media and tech revolution. Indian companies are focusing on growing Indian middle class, which has the fastest growing internet user base in India. Hence, one thing is sure that in this digital age social media trends and marketing will play an important role in determining any products success as well.

Facebook and the new Q&A

Yahoo Answers was the first Q&A site that i was exposed to. When it had started, it was exciting to see for any given question, you always had someone answering it. Someone who has the expertise or the experience in answering the question. Then there was the country editions that were started. Each country had their own Q&A sites like India had Rediff Q&A. This was the time, when we were just graduating from Chat systems to better and easy interactivity to off beat questions.

Need to be social
The intent of an individual to be – social – You create a social networking site. All sites began to gather momentum to

Then you provide people to become ego-massagers through interaction – You create the sharability feature

Then you provide them with resource of information – Search – via Google, first, then via Bing

and now bring in more interaction and kind of AI – through Collaborative research, big competition to Vark and Yahoo Answers.

What Next?
Google Answers has shut down!! But they bought Vark, where they wanted to integrate the real time and social search in a way that it becomes more sharable

FormSpring – Another Social QnA which created a whole new way of leveraging Facebook, Twitter and even Blogging platforms.

Even though there are so many social platforms that are available to answer your query. But the best part is that there is an inherent quality in us that we want answers, provided we have the right questions.