All you marketers out there here’s a big change you must know of. Facebook is implementing a big change on its mobile News Feed. Facebook is changing the aspect ratio of all the images and videos shown in the mobile News Feed. The social media giant is reducing the maximum media height for photos and videos from 2:3 to 4:5 on the mobile News Feed.
Media taller than 4:5 will be masked on Facebook’s mobile News Feed, i.e. users will have to tap into the media to view it completely.
In addition, Facebook is also limiting the amount of text shown in the mobile News Feed. From now onwards only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view the additional text.
The company thinks the above changes are designed to simplify the formats and improve the consistency of the user’s mobile experience and will help drive increased ad effectiveness and make it easier to use similar assets on Facebook News Feed and Instagram feed. Only time will tell how these changes impact the overall user experience of Facebook.