{"id":143,"date":"2009-09-29T07:12:02","date_gmt":"2009-09-29T14:12:02","guid":{"rendered":"http:\/\/www.avignyata.com\/blog-socialmediamarketing\/?p=143"},"modified":"2009-11-08T00:50:21","modified_gmt":"2009-11-08T07:50:21","slug":"limitations-on-linkedins-value","status":"publish","type":"post","link":"https:\/\/www.avignyata.com\/blog\/limitations-on-linkedins-value\/","title":{"rendered":"Limitations on LinkedIn’s Value"},"content":{"rendered":"

1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook<\/a>. More to the point, attempts to use LinkedIn<\/a> to change real world relationships can be counterproductive.<\/p>\n

There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly as connections. They had 500+ connections (LinkedIn shows the number of connections but only says \u201c500+\u201d above 500, so the person could have 5,000 connections). Most of those are bound to be weak connections. One example; somebody who contacted me by email years ago, it was not of interest to me but I must have responded to his LinkedIn request to connect. I really did not know this person. Another example; somebody I know well, but when I tried to use the connections he told me that during a job search period he’d networked relentlessly and entered every random contact into LinkedIn. He had effectively made his LinkedIn connections useless by ‘pollution’.<\/p>\n

2. I can bye-pass the network and avoid paying the fees. The ‘professional’ users of LinkedIn tend to be sales people or recruiters. In other words people who network for a living. They are the ones who will pay the fees that LinkedIn charges<\/p>\n

The problem is that ‘reciprocity’ (what goes around comes around; or you scratch my back and I’ll scratch yours) is missing. Sales guys sell, they don\u2019t buy. If they simply use LinkedIn as a glorified marketing <\/a>database, people will put up the barriers.<\/p>\n

Sending a standardized mail through LinkedIn seemed like a cold and impersonal way to re-establish a relationship and ask for a favor. So I am not sure how viable the subscription revenue business will be.<\/p>\n

This leaves advertising<\/a> to be thought of. If they go for something similar to the Facebook ad model, that would go down like a lead balloon in this business community. It is possible that LinkedIn has the ‘magic monetizer’, the Adsense<\/a> equivalent that turned a useful service into $ billions in revenue. I just have not seen it yet.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook. More to the point, attempts to use LinkedIn to change real world relationships can be counterproductive. There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3,26,79],"tags":[49,40,83,114],"_links":{"self":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/143"}],"collection":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":4,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":356,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions\/356"}],"wp:attachment":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}