{"id":192,"date":"2009-10-23T05:18:16","date_gmt":"2009-10-23T12:18:16","guid":{"rendered":"http:\/\/www.avignyata.com\/blog-socialmediamarketing\/?p=192"},"modified":"2009-11-07T08:49:40","modified_gmt":"2009-11-07T15:49:40","slug":"a-new-social-media-aggregator","status":"publish","type":"post","link":"https:\/\/www.avignyata.com\/blog\/a-new-social-media-aggregator\/","title":{"rendered":"A new social media aggregator:"},"content":{"rendered":"

Looking Glass, the social media aggregator<\/a> from Microsoft was opened up for beta testing in January 2009. The Windows team and put in place a load-balancing plan, meant to control the number of downloads that could happen at a time so the system wouldn’t crash, and opened up the beta-testing<\/a> download period on a Friday at 9 a.m. By 9:30 a.m. a popular tech blogger had posted a way to bypass the load-balancing system and the operating system crashed under the weight.<\/p>\n

Tweeting <\/a>to the angst-ridden:<\/p>\n

By monitoring the conversation we realized because we said there would be limited downloads, it created this angst said a Microsoft member working on the same. Microsoft reached out to the angst-ridden beta testers, asking them to watch its Twitter feed, and by Saturday morning it had alerted them the system was back up. Within 30 minutes it got another tweet — that that downloads wasn’t compatible with a certain browser. From Looking Glass team used the tweet to file a high-priority bug and it was fixed within the hour.<\/p>\n

While the tool is meant to be open and work with a variety for third-party social-media vendors<\/a> and platforms, it’s still meant to tie into and drive sales for Microsoft’s Enterprise Group<\/a>, meaning that its use could be limited for companies that don’t use a suite of Microsoft products. It purposely built something that requires multiple Microsoft teams — ad sales and enterprise sales — to do. It seems the only way for Microsoft to win this youthful battle.<\/p>\n

It also gives Microsoft ad sales reps something more to talk about than banner and search ads.<\/p>\n

Microsoft wants to change the expectation advertisers have of Microsoft. Microsoft can do more than sell you advertising. It can help your business problems \u2013 it is a bunch of geeks, let’s see what the geeks can do.<\/p>\n","protected":false},"excerpt":{"rendered":"

Looking Glass, the social media aggregator from Microsoft was opened up for beta testing in January 2009. The Windows team and put in place a load-balancing plan, meant to control the number of downloads that could happen at a time so the system wouldn’t crash, and opened up the beta-testing download period on a Friday […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,5,27],"tags":[64,63,61],"_links":{"self":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/192"}],"collection":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":5,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":274,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/192\/revisions\/274"}],"wp:attachment":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}