{"id":34,"date":"2009-08-18T18:51:41","date_gmt":"2009-08-19T01:51:41","guid":{"rendered":"http:\/\/www.avignyata.com\/blog-socialmediamarketing\/?p=34"},"modified":"2009-11-08T10:42:18","modified_gmt":"2009-11-08T17:42:18","slug":"social-media-measurement-quantitative","status":"publish","type":"post","link":"https:\/\/www.avignyata.com\/blog\/social-media-measurement-quantitative\/","title":{"rendered":"Social Media Measurement: (Quantitative)"},"content":{"rendered":"<p>If the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including:<\/p>\n<p>1. <a href=\"http:\/\/aiderss.com\/\" target=\"_blank\">AideRSS<\/a> allows you to enter a feed URL and returns statistics about its posts, including which are the\u00a0most popular based on how\u00a0many times they are\u00a0shared on a variety of social networking sites such as Orkut or Facebook or twitter<\/p>\n<p>2. <a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a> and\u00a0<a href=\"http:\/\/feedburner.com\/\" target=\"_blank\">Feedburner<\/a> are essential, free tools to help analyze your company\u2019s blog traffic, subscriber count, keyword optimization and additional trends.<\/p>\n<p>3. <a href=\"http:\/\/www.xinureturns.com\/\" target=\"_blank\">Xinu<\/a> is a handy website where you can type in a URL and receive a load of useful statistics ranging from search engine optimization (SEO) to social bookmarking and more.<\/p>\n<p>In addition, you might look at how many people join\u00a0your social\u00a0network (or become your connection) in a given period of time, how much activity there is in your forum or what the click-through rate is to your product pages from any of these platforms that result in direct sales.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>The key takeaway is that regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it\u2019s impossible to determine your ROI. Thus the metrics don\u2019t matter as of now, the process matters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including: 1. AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the\u00a0most popular based on how\u00a0many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[20],"_links":{"self":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/34"}],"collection":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":4,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":447,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/447"}],"wp:attachment":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}