Understanding consumer behaviour has always been the most difficult task for marketer since customer mapping can never be accurate. There are always many fcators at work during a purchase decision. And it is not always possible to know which are the factors.\u00a0 How customers decide what solutions they need, which services they need, or what vendor to work with seems to move in peaks and valleys.\u00a0 With social media on the scene and companies embracing it to get closer to customers, the question is arising again.\u00a0 The real question is, how does social media contribute to a customer\u2019s purchase decision?<\/p>\n
Taking visitors to social media networks or connections to social media marketing<\/a> efforts into the sales process has thus far eluded marketing.<\/p>\n Social networking<\/a>, where marketers are looking to develop one-to-one relationships, are not as frequented by decision makers.\u00a0 The other area to connect directly, internet forums<\/a>, is also a lagging vehicle.\u00a0 On the other hand, traditional vehicles such as a news site and personal email are ingrained in everyday behavior.\u00a0 Social media, as a newer communication and information source, requires change in a decision maker\u2019s behavior.\u00a0 Other tools, such as mobile devices<\/a>, were readily adopted due to teh fact that they mimicked and incorporated existing communication methods.\u00a0 It wasn\u2019t as much of a leap for people to make.\u00a0 Social media, on the other hand, my be too different from how decision makers gather information or collaborate.<\/p>\n In a world where the journalist is considered a dying breed, across the board responents recognized the role they play in a professionals workday.\u00a0 In fact, the gap is significant when compared to blogs.\u00a0 This seems to point to a need to value and validated content versus opinion.\u00a0 Another aspect to consider is that business journals are still able to sell online content and information.\u00a0 Social media in time may become a trusted source of informtion, but today\u2019s the number indicate that decision makers as designated by generation still rely and trust traditional sources.\u00a0 Blogs, forums, and networks may still be seens as commentary and biased even is they are produced in journalistic fashion.<\/p>\n Social media in business is still an immature source even as the hype has reached a crescendo. If social media is not used regularly in a workday, it does not have the marketing power to transform engagement into sales.\u00a0 Purchase decisions are complex and content and engagement needs to happen in a manner that creates trust, credibility, and aligns to the customer decision process<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Understanding consumer behaviour has always been the most difficult task for marketer since customer mapping can never be accurate. There are always many fcators at work during a purchase decision. And it is not always possible to know which are the factors.\u00a0 How customers decide what solutions they need, which services they need, or what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[10],"_links":{"self":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/61"}],"collection":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":5,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}