{"id":96,"date":"2009-09-06T08:40:56","date_gmt":"2009-09-06T15:40:56","guid":{"rendered":"http:\/\/www.avignyata.com\/blog-socialmediamarketing\/?p=96"},"modified":"2009-11-08T09:46:31","modified_gmt":"2009-11-08T16:46:31","slug":"social-media-measurement-basics","status":"publish","type":"post","link":"https:\/\/www.avignyata.com\/blog\/social-media-measurement-basics\/","title":{"rendered":"Social media measurement: basics"},"content":{"rendered":"<p>Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as <a href=\"http:\/\/www.adage.com\">advertisement<\/a>. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth or returns on a campaign is of course of vital importance when presenting results to upper management or clients &#8211; not to mention important to yourself or your team in order to determine whether your campaigns are actually working. <\/p>\n<p>Problems with Measuring Social Media ROI<\/p>\n<p>The point about social media is that it doesn\u2019t cost much. In fact it doesn\u2019t need to cost anything. Just open an account on <a href=\"http:\/\/facebook.com\">Facebook<\/a> or <a href=\"http:\/\/twitter.com\">twitter<\/a> or Orkut or linkedin to name a few and start getting people to know about you online. A successful social media campaign can be something started by you for zero money and expanded upon by your users\/customers, or it can be something implemented and maintained by an existing member of staff taking up just minutes of their work day. Just like what I do for my company. <\/p>\n<p>Social media is a marketing tool. Some people believe that social media is not a channel to sell things but it is something that should be used purely to engage with your customers. An extension of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Marketing_ethics\">ethics<\/a> &#8211; something so core to your business that you should be just \u201cdoing it\u201d and not thinking about what you get back from it.<\/p>\n<p>As with all types of promotions, social media benefits are qualitative in nature.<br \/>\nThere are many qualitative benefits: among them being<br \/>\n<a href=\"http:\/\/trustedadvisor.com\/trustmatters\/...\/Is-Brand-Trust-An-Oxymoron\">Trust<\/a><br \/>\nBrand awareness<br \/>\nInteraction<br \/>\n<a href=\"http:\/\/www.slideshare.net\/brandmarken\/brand-passion\">Passion<\/a><br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/Brand_loyalty\">Loyalty<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,7,75,41,5,3,67,27,26,79],"tags":[161,43,163,162,160],"_links":{"self":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/96"}],"collection":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":4,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions\/428"}],"wp:attachment":[{"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avignyata.com\/blog\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}