April 14, 2021

Future of social networks: how will they evolve?

1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]

Customer engagement:

Customer engagement (CE)=  function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about […]

Branding in Social Media vs. Traditional Media

Integrating social media plan into your promotion and branding strategy has moved from being an option to becoming a necessity for survival in today’s fast moving marketplace. Gone are the days of doing business in a conservative manner and without the aid of technology. If you are not visible in the virtual world i.e. the internet, […]

5 rules of Social Media Optimization (SMO):

Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]