Social media is a powerful medium or channel for increasing business profitability in a short period of time. It’s a flexible medium with a lot of possibilities for businesses to explore. However, due to several common misconceptions, even small firms are unable to grasp the full potential of this channel. We’ve put together a list of some of the most common social media marketing misconceptions. It’s time to refute them as soon as possible!
1. Having a strong social media presence will always pay off:
Social media may provide a decent return on investment. However, you must continue to make attempts to engage your potential consumers by monitoring and measuring social post traffic. Interacting with them, carefully scheduling and posting information, and taking other proactive measures are all examples of this. It’s not just about having a presence on all social media platforms; it’s also about making that presence work for your company’s branding.
2. It’s fine to avoid unfavourable reviews and remarks on social
networking sites:
After utilising your products and services, your target audience may provide you with immediate feedback on social media. Both will be given to you. In terms of product reviews, you’ll find both praise and
criticism. You’ll get complaints and remarks from both happy and unhappy consumers. Make it a point to read over every piece of feedback you receive. While this is a time-consuming and tough procedure, you can always utilise the finest social media automation tools to speed up the
process.
3. Social media is adequate for brand repute:
True, social media may help you improve your brand’s products and services by allowing you to connect directly with your target consumers on a one-on-one basis. Other traditional marketing channels, however, are also required. For the fail-safe branding of your company, you’ll need outdoor advertising, exhibits, and maybe direct mailings.
4. You don’t have to pay for anything on social media:
There’s no denying that social media is a cost-free medium. However, after paying a little fee, you may use some particular services or free social networking tools. You might, for example, conduct a sponsored campaign to promote your social media posts. These are then shown on a dashboard to your target audiences in order to obtain the most views from potential buyers.
5. You must be active on all social media platforms:
This is not a myth, but rather a common blunder made by many startups and even established companies. They establish a slew of accounts on multiple sites with no discernible purpose, squandering time and other resources in the process. Instead, you should develop a targeted social media marketing plan and channel your efforts. To obtain the required outcomes, conduct your own study on each of the platforms. Then filter them to make the most of their potential to help you reach out to your
target consumers.
6. More fans and followers improve your brand’s visibility and
reputation on social media:
On social media, quantity and quality are both significant elements in determining your brand’s visibility and reputation. True, you need as many fans and followers as possible for your business to succeed. It makes no difference whether you just have a small number of fans and followers for your brand. For lead generation and conversion, you must continue to make efforts to make your business accessible on social media platforms.
7. On social media, #Hashtags are the magic ingredient:
Hashtags have taken over the world of social media. Almost every social media network, including Twitter, Facebook, and Instagram, is flooded with them! This is a beginner error that can harm your brand’s image.
Only use them in moderation and when absolutely required. Trending hashtags is okay. If they aren’t, skipping them is a smart idea.
You now have a better understanding of the myths. As a result, it’s time to refute them and use the potential of the platform to propel your company forward. This will undoubtedly assist you in realising your channel’s full potential.