Socialmedia Catalyst


Web Influence

5 ways to keep your social media accounts safe from hackers

Social media is such a critical part of business these days, making it extremely vital that you keep your accounts safe. Imagine if someone gained access to your accounts? It would be devastating and it could potentially have a severe negative impact on your business.

Things like:

  • Stealing your account and changing the handle in order to take your hard-earned followers.
  • Sending out compromised links to your followers.
  • Attempting to phish personal information from your customers.

If you haven’t thought of it before, here are 5 ways to secure your social media accounts and protect both your privacy and security.

  1. Always enable the two-factor authentication method: While two-factor authentication has been around for several years, it is in recent times that it has become extremely popular. To access your social media account, the two-factor authentication makes you enter another piece of information. 2FA, or multi-factor authentication, is said to be more secure than passwords and hence, gives you peace of mind, even if hackers steal your social media account passwords. In fact, cybersecurity professionals claim that two-factor authentication can also protect your accounts if you have malware on your system.
  2. 2.  Do not click on shortened URLs: Think twice about clicking on shortened links, even if you receive it from a trusted source. Sometimes, you may end up doing it, but if your antennae go up, close the web page without clicking anything on the page. This move will protect you from clickjacking that hackers use to gain access to social media profiles and other sensitive information.
  3. Use HTTPS to log in to your social media accounts: Do not use any other URL to log into your social media account. Make sure you use HTTPS URLs to access your accounts. This will prevent information from being accessed while it is being transmitted in the cyberspace. Use VPN as an added security measure as well when browsing the web.
  4. Change your social media accounts’ passwords regularly: Get into the habit of changing your social media account password every month. Create an alphanumeric password and make sure you use a different one for each account. Avoid using passwords like names, dates of birth, and other such information that hackers can get access to easily and compromise your social media accounts.
  5. Be selective in third-party applications: When you use a third-party application, such as a social media post scheduler, they will require access to your account. Make sure you are only authorizing legitimate applications to gain access. And be sure to read the details of what exactly you are authorizing the particular application to gain access to.

Social media sites are a wonderful networking and communications platform. However, social media accounts can be hacked if you don’t take the right security precautions. Besides having suitable anti-malware software, follow these ways to secure your social media accounts.

Facebook to promote social well-being by hiding likes

In a move that could go a long way towards curbing feelings of anxiety and depression linked with social media use, Facebook is testing a feature to hide like counts on their posts. In a statement given to TechCrunch, a Facebook representative said,” We are running a limited test where like, reaction and video view counts are made private across Facebook”.

Likes have become a de facto way of placing value on a user’s posts. More likes on a post typically signify that a post is more impressive than another user’s, which can boost some people’s self-esteem while bringing down others’. If you post a selfie that gets no likes, that’s a terrible feeling, for instance. Maybe hiding that public count will give people the permission to post more of the content they actually want to post, as opposed to photos that are guaranteed decent engagement, like food photos or sexy swimsuit pictures. Likes on a post are similar to an expression of fondness, it can be addictive and a person can also show withdrawal symptoms when they stop getting it. Facebook hiding like counts is healthy and promotes social well-being on the platform.

The feature first spotted by Jane Manchun Wong stated people will still be able to tap to see the full list of people who liked and reacted to a post (and presumably you manually could count from there), but the like count will no longer be shown on the News Feed.

Instagram is already testing this feature in Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand. Furthermore, the company is expanding the test to more regions.

Why IGTV is a must for businesses these days?

Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It’s currently the most engaging and popular social channel. So when Instagram debuted its stand-alone app for long-form video, IGTV, there was a lot of fanfare and excitement around it. While initial buzz quickly fizzled due to issues with the interface and navigation, Instagram TV (IGTV) remains a highly viable product and potentially offers a huge opportunity for marketers and creators.

In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.

Why IGTV?               

Instagram launched IGTV in June 2018 as a way to compete directly with YouTube. IGTV allows users to upload their own videos and watch videos from 60 seconds to 1 hour in length directly on the platform.

According to the 2019 Social Media Marketing Industry Report, marketers have taken note. More than 50% of marketers are producing videos on YouTube and Facebook, 38% are using Instagram Stories, and 26% are using native Instagram videos like IGTV.

1. Businesses Can Benefit by Partnering With Influential Personalities: Many of the B2C brands that are seeing results with IGTV videos are partnering with influential personalities. Influencer marketing can be a great way to increase brand awareness and reach, especially for small businesses without large marketing budgets.

If you’re interested in developing a partnership, make sure there’s a natural connection between your brand and the influencer. If your brand is based on a Southern college football town and sells football tailgate gear, look for influencers who are college football fans and live in the South, as opposed to influencers who post about all college sports and live in Maine.

Remember that follower count isn’t everything. If one influencer has 1 million followers and a 2% engagement rate and another has 150,000 followers and a 20% engagement rate, the influencer with 150,000 followers will likely net better results.

2. IGTV Preview Videos Boost Full IGTV Video Views: With consumer and brand adoption of IGTV slower than expected, Instagram has responded by introducing several new features since February 2019. This includes IGTV preview videos, support for landscape video, and increased UX and search features that make the content display more like Snapchat’s Discover page. While it’s still early days, these features seem to be working and luring more brands, online creators, and influencers to try IGTV out. Businesses that are utilizing these features have seen promising results.

This is especially true for brands using the new preview videos. In fact, brands that use IGTV preview videos have seen views increase by more than 300%. Sephora went from getting 60,000–80,000 views on their videos to over 1 million nearly overnight after they started showing 60-second IGTV preview videos in their feed.

3. Crispier videos make for better engagement: Make sure your videos are 15 seconds long or more, but not longer than 10 minutes. Depending on your product and message, a 3- to 4-minute video is typically a good length to aim for. And consider that your audience probably has a 1-minute attention span, so be completely clear at the start about what you’re doing. Another option is to create a video series and break it up into smaller parts.

4.  Video is the future: As per a recent survey, there’s an 80% year-on-year increase in the time people spend watching on Instagram. Video has become the most preferred form of content engagement. There’s a 2x increase in the number of viewers who are more likely to tell others about a video ad versus an image ad. So, video is the way to go.

After going through all the pros and cons of IGTV, we’re sure you might have decided on whether you should have an account on Instagram TV or not. Good luck:)

When big brands came together to create magic…….

It’s a cut-throat competition in today’s business world. And making your product stand out in a highly competitive market is very tough for a business. You got to have a product that gets the liking of both the classes and the masses. Some companies score high in this parameter. Some don’t. So, for those who don’t have a sizeable audience base can use the option of collaborating with fellow companies to garner a bigger audience size and larger profit.

Companies teaming up and collaborating with another company for a commercial project or social campaign can effectively double the brand exposure and reap dividends for both businesses.

Successful brand collaboration depends on both brands being able to benefit from the existing market of the other, or from gaps in the market that can be filled, through a collaborative relationship that competitors will find hard to replicate. Think Nike and Apple.

Here are some instances when the big organizations came together and collaborated on a product/ service:

Starbucks & Spotify: Starbucks scaled up a premium coffee shop experience into a massive global brand, using music to create an ambience around its coffee. Spotify, a music streaming platform, has powered almost 25 billion hours of listening around the world. Starbucks and Spotify forged an innovative co-branding partnership to build a “music ecosystem”, offering artists greater access to Starbucks consumers and giving Starbuck access to Spotify’s expansive discography. Through the initiative, Starbucks employees get a Spotify premium subscription, with which they can curate playlists (that patrons can access through the Starbucks Mobile App) to play throughout the day in the shop. This music ecosystem is designed to expand the coffeehouse environment that Starbucks is known for while giving artists greater exposure to Starbucks customers.

Apple & MasterCard: Sometimes, co-branding partnerships aren’t just cool projects between two companies — they actually have practical value when the companies work together. When Apple released the Apple Pay app, the brand effectively changed how people perform transactions. This app allows people to store their credit or debit card data on their phone, so they can use them without physically having the card with them. But in order for this app to succeed, it needs credit card companies to integrate with this technology. By the same token, credit card companies also face more competition themselves if they aren’t compatible with the latest consumer purchasing tool. MasterCard became the first credit card company to allow its users to store their credit and debit cards on Apple Pay. MasterCard not only showed support of a major consumer tech developer in this partnership — it evolved along with its own customers in how they choose to make purchases at the counter.

Uber & Spotify: Music-streaming app Spotify partnered with ride-hailing app Uber to create “a soundtrack for your ride.” This is a great example of a co-branding partnership between two very different products with very similar goals — to earn more users. Here’s how it works: When riders are waiting for an Uber ride, they’re prompted to connect with Spotify and become the DJ of their trip. Users can choose from their own playlists to determine what they’ll listen to. A good move to retain its target audience.


Let’s take a break here. There are hundreds of companies that collaborate on a product/ service. But does anybody here know what the motive is behind the move? What are the reasons behind the decision of an alliance taken by the bigwig’s sittings behind these corporations? Here’s the answer.

When two brands come together with an objective of brand collaboration, the main objective is to share the expertise and offer the unique and innovative product to the customers that will help them gain the competitive edge and advantage in the market increasing the market share by manifolds. Both the brands that are coming together enjoy a huge base of customers and followers who are loyal to the brand and its various offerings.

Let’s continue with the blockbuster collaborations that yielded some great profits to the companies.

Apple & YouTube: Since its inception, Apple’s event is exclusive only to its user base (users with Apple devices). But for the first time, Apple streamed its #iPhone11 event on YouTube, making it accessible to users across the globe. Previously, Apple has always live-streamed its launches via the Keynote app on Apple devices. Last year, Apple made an exception for the first time when it broadcasted its iPhone XS launch live on Twitter. Apple usually uploads its launch event shows on its YouTube channels after the broadcast is over. But this is for the first time there will be a live broadcast on YouTube.

Domino’s & Tinder: In 2014, Domino’s matched with Tinder on what is surely a popular day for both parties: February 14th. Tinder grabbed a slice of the action by allowing users to swipe right on a range of special deals and freebies offered in pizza-form. Domino’s promoted the deal on various social media channels through a series of ‘cheesy’ one-liners. Both brands delivered value to a sector of customers that are usually alienated on Valentine’s Day: single people. The results could be measured by interaction and reached some 230,000 users.

As discussed earlier, in today’s dynamic markets and the ever-changing business scenarios, it is very important for the brands to survive and thrive in the market retaining the loyal customers by offering the products that are unique and innovative amidst the tough competition. And the business strategy of Brand Collaboration is one of the best and go-to tool today.

Debunking the common myths associated with LinkedIn

LinkedIn as a platform is one of the most powerful career development tools- when you know how to use it correctly. Being so popular in the digital age comes with its fair share of disadvantages. In recent years, there has been a lot of buzz around the misconceptions of engaging in this social network. In this blog, we’ll be discussing a few common myths that are associated with LinkedIn.

  1. LinkedIn is for job search: One of the functions of LinkedIn is sourcing candidates. Recruiters use it all the time to find the ideal new hire for their clients. But that’s not the whole story. In a world that is becoming more virtual, LinkedIn is the place where you deliver your first impression to those who are searching for you online. And it’s also the place where you can manage your ongoing career development, doing everything from keeping the saw sharp to nurturing business relationships to demonstrating your thought-leadership.
  2. If I sign up for LinkedIn, recruiters will be knocking down my door: It is likely recruiters will request to connect with you and share opportunities that are currently available at their firm. That being said, this doesn’t happen every hour on the hour and in most cases, it won’t even be a daily occurrence. Regardless, you can pick and choose who to respond to based on your comfort level.
  3. We shouldn’t connect with the person whom you don’t know in person: Just because you have not met with an individual in person does not mean you cannot establish a connection. It’s possible you have mutual connections and that can serve as a conversation starter. Plus, if they’re in a similar industry, they’re probably sharing thought leadership and intriguing industry updates.
  4. Your profile is your online resume: Think of LinkedIn as your customized online website or portfolio. With a resume, you detail your accomplishments. With a custom portfolio, you show people who you are and what makes you great, all with the aim of getting them to want to know you. Your summary is like the “about” page of your website. And because LinkedIn allows you to integrate images, reports, slide presentations and videos into your profile, you can show people the value you describe in the experience section.
  5. You need a premium account to get value from LinkedIn: Sure, you can access people out of your network when you buy a premium license, but for most people who are not recruiters or salespeople, the free version has more power than you could ever use, when you know how to take advantage of all the features and functionality. When you explore LinkedIn’s basic features, you will start to see which elements will be most helpful to your career goals.

We hope our analysis of the fastest growing platform will be helpful for the users who are new on the platform or the people who want to use LinkedIn as a tool for finding new job opportunities.

How brands celebrated Ganesh Chaturthi

Bappa came home a couple of days back and an array of brands took to social media to celebrate the arrival of Vighnaharta. Brands set up a decorative pandal in their timeline and lit up their walls with heartwarming posts.

Here’s a look at some of the innovative social media posts on Ganesh Chaturthi:

1. McDonald’s India:

2. BMW India:

3. BMW Motorrad India:

4. Toppr:

5. Freecharge:


View this post on Instagram


May the lord of prosperity fulfill your dreams. #HappyGaneshChaturthi

A post shared by FreeCharge (@freechargeofficial) on

6. Domino’s Pizza:

7. Max Fashion:

8. Flipkart:


View this post on Instagram


The ultimate wishmaster is here to bring you happiness! Keep your wishlists ready. Happy #GaneshChaturthi!

A post shared by Flipkart (@flipkart) on

9. Swiggy:

We’ve tried to cover as many Ganesh Chaturthi posts as possible. Still, if we’ve missed any updates, do let us know in the comments section. Ganpati Bappa Morya.:)

Twitter to now allow users to schedule tweets

After a long wait of years, Twitter is finally bringing the feature to schedule tweets. The new feature exclusive for Twitter Ads users allows create a tweet and then schedule a date and time for it to be sent out, up to a year in advance.

The feature aids creators, social media managers, and advertisers/marketers on the platform, as a month of content, can be scheduled in a day. If this feature rolls out it puts Twitter at par with Facebook & Instagram.

If you are among the people who aren’t familiar with scheduling, here’s a how-to for easing the process.


  1. Log in to
  1. Navigate to the “Creatives” > “Tweets” tab.
  2. Click on “New Tweet” in the top right corner.
  • You’ll be redirected to the Tweet Composer, where you can create your Tweet. Add your copy, photos, videos, and cards here.
  1. Choose “Promoted-only” or not. Selecting “Promoted-only” will deliver your Tweet only to users targeted in a Promoted Tweet campaign, not organically to your followers. Unselecting this will schedule an organic Tweet.
  • You can only unselect “Promoted-only” when logged into your ads account.
  1. Once you’re finished, select the down arrow button next to “Tweet”.
  2. Choose “Schedule” from the drop-down menu.
  3. Select the date and time you want your scheduled Tweet to go live.

In addition, Twitter has changed the Explore tab’s icon on the mobile version has been changed to ‘#’. Previously it was a magnifying glass symbolizing search.

A new ‘Search’ button has also been added to the feed on the top-right corner, which shows your recent and the trending searches on the platform.

Tweeples, what do you think about Twitter’s latest feature? Comment down your thoughts on the new change from Twitter.

Facebook to remove its chat feature for groups

Facebook has recently made a lot of changes to its platform, with the change in image size in mobile news feed being the prominent one. However, the Californi-based company has announced to remove the chat facility from its Groups.

The chat feature for Facebook Groups was introduced last year with the sole purpose of allowing Group members to communicate with each other in real-time. However, the option to start a Messenger chat in a Group was taken away on August 16th and the rest of the shutting down process will be completed by the 22nd, as mentioned above.

After 22nd August, all the current chats in the Groups will be archived and will become read-only.  These chats will not be phased out completely though as members would still be able to search for the chat in Messenger and read the conversation history. The options to write a new message and add a participant to the Chat will no longer exist, unfortunately.

A big change to note is that Group Chats in Messenger shall not be affected by this move and users will still be able to start a group chat with whoever they are connected to on Messenger.

The new move has its fair share of pros and cons. Although the facility provided an opportunity to stay connected with fellow members, some users felt annoyed being added to random Group chats. Now only time will tell will this move be fruitful for Facebook or not in the long run.

5 super cool social media hacks you didn’t know of

Social networking sites keep coming up with new features to keep their target audience hooked onto the platform. Though it can be quite difficult to keep a track of the changes happening in the world of social media, here are a few social media hacks that’ll help you bring you’re A-game.

  1. Shake to report a problem in the Facebook app-A new feature on Facebook’s mobile version reports the problem by shaking the phone while Facebook is open. There are two ways to bring it up. The first and obvious way is to shake your phone to bring it up. The second method is to go to the hamburger tab and scroll to the very end. Expand ‘Help & Support’ and tap ‘Report a problem’ under it. The same slider should appear.
  2. Manage Twitter via SMS– Did you know that you could leverage Twitter functions via SMS? It is possible to send tweets through your mobile phone text message capabilities. You will receive a customized number that allows you to tweet, reply to tweets, favourite, follow and unfollow, send direct messages, retrieve Twitter updates and even find users.
  3. Share links on Instagram stories– Adding links on Instagram Stories is only permitted for business accounts. Business accounts can add links to their stories by tapping on the link button after recording their story.
  4. View all Your Favourite Tweets– This feature is present on your Twitter page and you can view all your favourite items. Even your followers can see these tweets. If you want to find out your liked tweets, all you have to do is go to your profile and click on the “Likes” section.
  1. Leave or Mute Group Conversations on LinkedIn– There are few things more annoying than being added to a large group conversation that you have no interest in. If and when this happens to you, we have just the tip you need. LinkedIn makes it easy for you to modify the controls of each of your conversations. To edit the controls of an individual conversation, click the three dots located in the top right corner. This will open a set of options, such as “Leave conversation”, “Mute conversation”, etc. Now choose the specified function you want to perform.

Although you don’t have to necessarily know about these social media hacks, it will be better if you’re aware to stay ahead of the rest.

Facebook adds new Slideshow button to Stories

In an attempt to popularise its Stories feature, Facebook has decided to introduce a Slideshow button which will enable users to add a still image slideshow to their story.

The update was first spotted by Matt Navara, a social media enthusiast.

The new option provides a simplified way to add a stream of images, which will play out through your Story frames. Of course, you can do this already, by selecting each image one by one for each frame, but the option will make it easier to action, which could prompt more people to try it out.

Presently, it is still possible to add multiple images to the stories on Facebook. However, the Slideshow option provides a simplified way to add a multitude of images to it and boost the usage on the platform.

Facebook’s new move is innovative and may attract its user base to use the feature more often. It will be interesting to see how the users will react to this change.