Socialmedia Catalyst


Web Influence

Why social networking sites have become so famous?

Daksh: I was wondering as to the reason for people to use these sites and what do they do for so long on social networks, the biggest discovery happened? Pictures, bingo. People just love to look at pictures. That’s the killer application of all online social networks. Seventy percent of all actions are related to viewing pictures or viewing other people’s profiles.” Why the popularity of photos? People who post pictures of themselves can show they are having fun and are popular without having to boast

Moksh: Another draw of photos (and of Social Network sites in general) is that they enable a form of voyeurism. In real life there is a strong norm against prying into other people’s lives. But online enables “a very delicate way for me to pry into your life without really prying”

Daksh: yes, also I found out that there are radical differences in gender use of sites. The biggest usage categories are men looking at women they don’t know, followed by men looking at women they do know. Women look at other women they know. Overall, women receive two-thirds of all page views.

Moksh: This seems to be a real big surprise: A lot of guys in relationships are looking at women they don’t know. This is true more in western world than conservative Asia. It’s an easy way to see if anyone might be a better match. Online networks act as cover.

Daksh: Social networking gives access to people who you would find difficult to meet on a very frequent basis. Moreover the geographical barriers and we get to know the various things happening with your friends and acquaintances in their daily life.

Moksh: A very different question is raised by my friends. Does social networking reduce the interpersonal skills of children who prefer interacting with friends online than in person? I completely disagree to the same. It is a new form of communication and it changes with times. There are pros and cons to it and it is as yet a grey area which will be explored in times to come.

Recruitment through social networking websites:

Recruitment in the initial days was through the recruitment agencies and placement agencies. Then with the online boom, now we have naukri, monster, shine, firstnaukri and other online recruitment websites where the recruitment does not pay nor does the employee. The revenues are from the advertisements and thus a win-win situation for all.

Thus how can social networking agencies be far away? The leader of the pack seems to be linkedin which is for social networking but for professional people. There has been a lot written about how companies are using social networks sites like Facebook and MySpace to screen prospective candidates even before the interview process begins. There has been a lot less written about how companies can use social media to recruit new employees.

As the online recruitment and social networking space evolve and it makes for some interesting reading, there are interesting takeaways that are worth noting.

One is that job boards are going away. The proliferation of job boards has created confusion and frustration among job seekers and diminishing returns for employers. As a result employers waste valuable resources at a time when their staffing needs are most dire. So what will replace the giant job sites like How about social networking sites?

The future of online recruiting is not just in sites like LinkedIn, but in more closed sites (closed except to professional society or college alumni memberships). Some widely respected recruiting technology services and consulting firms, predict that “the growth of thousands of closed social networks will increase in the next 18 months.”

Thus if you are a college sophomore getting ready to graduate in 2 years or an alum looking for a new job then stop focusing on the job boards and instead look for professional sites in your industry or college alumni sites.