What Are the Characteristics of a Good Website?

First impressions matter, and if consumers find your website unclear or
boring, you’ve already lost them. There is currently no
one-size-fits-all solution to building a fantastic website.

Here are ten guidelines you can follow while establishing your next
blog, e-commerce site, portfolio, or company website.

1. Defined Goals
When you’re constructing your own website, it’s critical that you know
exactly what you’re going to accomplish with it. If you’re building a
website to sell items, selling products should be your first focus.
Every choice you make should be guided by the question: “Will this help
people buy my products?”

2. Defined Audience
In order to create a professional website, you must first figure out who
will be using it. You may tailor your site to fit the individuals who
will be visiting it, reading your blog entries, purchasing your
products, or looking at your prior work if you know who will be viewing
it. One important idea is to create personas for your target customers
to help you divide them down into distinct categories. Researching your
industry is the greatest method to build these personalities, especially
if you’re just starting out.

3. Easy to Use Navigation
You may build a site structure and navigation to make it as easy as
possible for your target audience to navigate once you’ve identified the
objective of your site and your target audience. The best websites
literally don’t require users to think. The structure of a website has a
significant impact in decreasing the amount of cognitive work required
to go from page A to page B.

4. The Right Appearance
It’s good to keep an eye on web design trends in general. Scrolling
textures and ‘flat’ components, for example, are fantastic design ideas
for keeping your website appearing new and making it simpler to use in
2021. Skeuomorphism-based design styles should be avoided in general. It
refers to items that are made to seem like genuine objects but have a
different purpose.

5. Imagery of Excellent Quality
After you’ve locked down your site’s overall style, you can focus on the
specific design elements. The greatest websites include pictures, and
whether they’re used to promote items, set an atmosphere, or depict
anything else, they need to be of excellent quality.

A website that has blurry pictures or relies too much on uninspiring
stock photos will appear unprofessional. Instead, choose a style and
stick with it. From alt tags to strong colour contrasts, you’ll want to
know the best practices for maintaining your website handicap friendly
for individuals with vision impairments.

6. Use the Correct Fonts
A font may appear to be insignificant. Users, on the other hand, spend
the majority of their time on a website reading (or at least skimming)
content, thus it’s an important component of the website you want to
build. When creating your website, you should experiment with several
font styles to discover the one that best suits your needs. Keep your
site’s goal and users in mind at all times. For brand names, unique,
strongly styled fonts are OK, but extended paragraphs of text in cursive
style typefaces are not.

7. The Appropriate Words
So, you’ve chosen your design, organised your photos, and selected the
perfect fonts. Now you must build your website with the appropriate
words. Users and purpose should always be at the forefront of any text
you write for your website. You’ll want to make sure it’s interesting to
read, and that the tone is constant. Whatever you’re doing, your content
should gently encourage consumers to take action, whether it’s
purchasing a product, scheduling an appointment, or asking about a
service.

8. Quick Page Speed
It may appear insignificant, but when it comes to page performance and
visitor retention, every single second counts. Customers will leave and
never return to your site if there is even a few seconds of delay,
according to dozens of statistics. It’s also not just about the clients.
When it comes to SEO, Google considers page speeds, so if you want to
rank in search results, you’ll need a quick website. Fortunately, Google
has an excellent speed test to help you figure out how you’re doing.

9. Mobile friendly
Smartphones are utilised for everything from payment to entertainment in
the year 2021. Your website must be easily navigable and well-designed
for mobile devices.

In fact, 61% of shoppers say that if a website was mobile-friendly,
they’d be more inclined to buy from it. This implies that the majority
of consumers want to buy on their phone, but are put off by security
worries, poorly designed websites, and clumsy detail-input methods.

When it comes to search rankings, Google takes into account a website’s
mobile capabilities. With Google accounting for 96 per cent of mobile
searches, it’s reasonable to assume that’s an essential channel during
the lockdown.

11. Trustworthiness

They’re a way to establish your website and business as a reliable
source of information and a secure point of commerce. There are several
methods to show your consumers that you care, from about us pages and
author bios to contact information and support choices.