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Why IGTV is a must for businesses these days?

Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It’s currently the most engaging and popular social channel. So when Instagram debuted its stand-alone app for long-form video, IGTV, there was a lot of fanfare and excitement around it. While initial buzz quickly fizzled due to issues with the interface and navigation, Instagram TV (IGTV) remains a highly viable product and potentially offers a huge opportunity for marketers and creators.

In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.

Why IGTV?               

Instagram launched IGTV in June 2018 as a way to compete directly with YouTube. IGTV allows users to upload their own videos and watch videos from 60 seconds to 1 hour in length directly on the platform.

According to the 2019 Social Media Marketing Industry Report, marketers have taken note. More than 50% of marketers are producing videos on YouTube and Facebook, 38% are using Instagram Stories, and 26% are using native Instagram videos like IGTV.

1. Businesses Can Benefit by Partnering With Influential Personalities: Many of the B2C brands that are seeing results with IGTV videos are partnering with influential personalities. Influencer marketing can be a great way to increase brand awareness and reach, especially for small businesses without large marketing budgets.

If you’re interested in developing a partnership, make sure there’s a natural connection between your brand and the influencer. If your brand is based on a Southern college football town and sells football tailgate gear, look for influencers who are college football fans and live in the South, as opposed to influencers who post about all college sports and live in Maine.

Remember that follower count isn’t everything. If one influencer has 1 million followers and a 2% engagement rate and another has 150,000 followers and a 20% engagement rate, the influencer with 150,000 followers will likely net better results.

2. IGTV Preview Videos Boost Full IGTV Video Views: With consumer and brand adoption of IGTV slower than expected, Instagram has responded by introducing several new features since February 2019. This includes IGTV preview videos, support for landscape video, and increased UX and search features that make the content display more like Snapchat’s Discover page. While it’s still early days, these features seem to be working and luring more brands, online creators, and influencers to try IGTV out. Businesses that are utilizing these features have seen promising results.

This is especially true for brands using the new preview videos. In fact, brands that use IGTV preview videos have seen views increase by more than 300%. Sephora went from getting 60,000–80,000 views on their videos to over 1 million nearly overnight after they started showing 60-second IGTV preview videos in their feed.

3. Crispier videos make for better engagement: Make sure your videos are 15 seconds long or more, but not longer than 10 minutes. Depending on your product and message, a 3- to 4-minute video is typically a good length to aim for. And consider that your audience probably has a 1-minute attention span, so be completely clear at the start about what you’re doing. Another option is to create a video series and break it up into smaller parts.

4.  Video is the future: As per a recent survey, there’s an 80% year-on-year increase in the time people spend watching on Instagram. Video has become the most preferred form of content engagement. There’s a 2x increase in the number of viewers who are more likely to tell others about a video ad versus an image ad. So, video is the way to go.

After going through all the pros and cons of IGTV, we’re sure you might have decided on whether you should have an account on Instagram TV or not. Good luck:)

When big brands came together to create magic…….

It’s a cut-throat competition in today’s business world. And making your product stand out in a highly competitive market is very tough for a business. You got to have a product that gets the liking of both the classes and the masses. Some companies score high in this parameter. Some don’t. So, for those who don’t have a sizeable audience base can use the option of collaborating with fellow companies to garner a bigger audience size and larger profit.

Companies teaming up and collaborating with another company for a commercial project or social campaign can effectively double the brand exposure and reap dividends for both businesses.

Successful brand collaboration depends on both brands being able to benefit from the existing market of the other, or from gaps in the market that can be filled, through a collaborative relationship that competitors will find hard to replicate. Think Nike and Apple.

Here are some instances when the big organizations came together and collaborated on a product/ service:

Starbucks & Spotify: Starbucks scaled up a premium coffee shop experience into a massive global brand, using music to create an ambience around its coffee. Spotify, a music streaming platform, has powered almost 25 billion hours of listening around the world. Starbucks and Spotify forged an innovative co-branding partnership to build a “music ecosystem”, offering artists greater access to Starbucks consumers and giving Starbuck access to Spotify’s expansive discography. Through the initiative, Starbucks employees get a Spotify premium subscription, with which they can curate playlists (that patrons can access through the Starbucks Mobile App) to play throughout the day in the shop. This music ecosystem is designed to expand the coffeehouse environment that Starbucks is known for while giving artists greater exposure to Starbucks customers.

Apple & MasterCard: Sometimes, co-branding partnerships aren’t just cool projects between two companies — they actually have practical value when the companies work together. When Apple released the Apple Pay app, the brand effectively changed how people perform transactions. This app allows people to store their credit or debit card data on their phone, so they can use them without physically having the card with them. But in order for this app to succeed, it needs credit card companies to integrate with this technology. By the same token, credit card companies also face more competition themselves if they aren’t compatible with the latest consumer purchasing tool. MasterCard became the first credit card company to allow its users to store their credit and debit cards on Apple Pay. MasterCard not only showed support of a major consumer tech developer in this partnership — it evolved along with its own customers in how they choose to make purchases at the counter.

Uber & Spotify: Music-streaming app Spotify partnered with ride-hailing app Uber to create “a soundtrack for your ride.” This is a great example of a co-branding partnership between two very different products with very similar goals — to earn more users. Here’s how it works: When riders are waiting for an Uber ride, they’re prompted to connect with Spotify and become the DJ of their trip. Users can choose from their own playlists to determine what they’ll listen to. A good move to retain its target audience.

 

Let’s take a break here. There are hundreds of companies that collaborate on a product/ service. But does anybody here know what the motive is behind the move? What are the reasons behind the decision of an alliance taken by the bigwig’s sittings behind these corporations? Here’s the answer.

When two brands come together with an objective of brand collaboration, the main objective is to share the expertise and offer the unique and innovative product to the customers that will help them gain the competitive edge and advantage in the market increasing the market share by manifolds. Both the brands that are coming together enjoy a huge base of customers and followers who are loyal to the brand and its various offerings.

Let’s continue with the blockbuster collaborations that yielded some great profits to the companies.

Apple & YouTube: Since its inception, Apple’s event is exclusive only to its user base (users with Apple devices). But for the first time, Apple streamed its #iPhone11 event on YouTube, making it accessible to users across the globe. Previously, Apple has always live-streamed its launches via the Keynote app on Apple devices. Last year, Apple made an exception for the first time when it broadcasted its iPhone XS launch live on Twitter. Apple usually uploads its launch event shows on its YouTube channels after the broadcast is over. But this is for the first time there will be a live broadcast on YouTube.

Domino’s & Tinder: In 2014, Domino’s matched with Tinder on what is surely a popular day for both parties: February 14th. Tinder grabbed a slice of the action by allowing users to swipe right on a range of special deals and freebies offered in pizza-form. Domino’s promoted the deal on various social media channels through a series of ‘cheesy’ one-liners. Both brands delivered value to a sector of customers that are usually alienated on Valentine’s Day: single people. The results could be measured by interaction and reached some 230,000 users.

As discussed earlier, in today’s dynamic markets and the ever-changing business scenarios, it is very important for the brands to survive and thrive in the market retaining the loyal customers by offering the products that are unique and innovative amidst the tough competition. And the business strategy of Brand Collaboration is one of the best and go-to tool today.

Debunking the common myths associated with LinkedIn

LinkedIn as a platform is one of the most powerful career development tools- when you know how to use it correctly. Being so popular in the digital age comes with its fair share of disadvantages. In recent years, there has been a lot of buzz around the misconceptions of engaging in this social network. In this blog, we’ll be discussing a few common myths that are associated with LinkedIn.

  1. LinkedIn is for job search: One of the functions of LinkedIn is sourcing candidates. Recruiters use it all the time to find the ideal new hire for their clients. But that’s not the whole story. In a world that is becoming more virtual, LinkedIn is the place where you deliver your first impression to those who are searching for you online. And it’s also the place where you can manage your ongoing career development, doing everything from keeping the saw sharp to nurturing business relationships to demonstrating your thought-leadership.
  2. If I sign up for LinkedIn, recruiters will be knocking down my door: It is likely recruiters will request to connect with you and share opportunities that are currently available at their firm. That being said, this doesn’t happen every hour on the hour and in most cases, it won’t even be a daily occurrence. Regardless, you can pick and choose who to respond to based on your comfort level.
  3. We shouldn’t connect with the person whom you don’t know in person: Just because you have not met with an individual in person does not mean you cannot establish a connection. It’s possible you have mutual connections and that can serve as a conversation starter. Plus, if they’re in a similar industry, they’re probably sharing thought leadership and intriguing industry updates.
  4. Your profile is your online resume: Think of LinkedIn as your customized online website or portfolio. With a resume, you detail your accomplishments. With a custom portfolio, you show people who you are and what makes you great, all with the aim of getting them to want to know you. Your summary is like the “about” page of your website. And because LinkedIn allows you to integrate images, reports, slide presentations and videos into your profile, you can show people the value you describe in the experience section.
  5. You need a premium account to get value from LinkedIn: Sure, you can access people out of your network when you buy a premium license, but for most people who are not recruiters or salespeople, the free version has more power than you could ever use, when you know how to take advantage of all the features and functionality. When you explore LinkedIn’s basic features, you will start to see which elements will be most helpful to your career goals.

We hope our analysis of the fastest growing platform will be helpful for the users who are new on the platform or the people who want to use LinkedIn as a tool for finding new job opportunities.

How brands celebrated Ganesh Chaturthi

Bappa came home a couple of days back and an array of brands took to social media to celebrate the arrival of Vighnaharta. Brands set up a decorative pandal in their timeline and lit up their walls with heartwarming posts.

Here’s a look at some of the innovative social media posts on Ganesh Chaturthi:

1. McDonald’s India:

2. BMW India:

3. BMW Motorrad India:

4. Toppr:

5. Freecharge:

 

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May the lord of prosperity fulfill your dreams. #HappyGaneshChaturthi

A post shared by FreeCharge (@freechargeofficial) on

6. Domino’s Pizza:

7. Max Fashion:

8. Flipkart:

 

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The ultimate wishmaster is here to bring you happiness! Keep your wishlists ready. Happy #GaneshChaturthi!

A post shared by Flipkart (@flipkart) on

9. Swiggy:

We’ve tried to cover as many Ganesh Chaturthi posts as possible. Still, if we’ve missed any updates, do let us know in the comments section. Ganpati Bappa Morya.:)

11 key trends of digital marketing industry in 2016

The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) were experienced. Progressing of these factors will be a possibility in future along with the following trends. Thus, the phase of technology and digital marketing is developing at a greater pace than before.

Following are the 11 key trends you will experience in 2016: Read the rest of this entry »