Prior to the internet’s rise, advertising was very basic. Customers didn’t anticipate much more than a sales pitch from advertising efforts, which included billboards, TV commercials, radio ads, and print ads. Customers’ expectations have changed as the internet and social media have grown in popularity. They aren’t interested in being “pitched” your product or service. […]
Category: digital trends
#SafeInternetDay: How to be safe on the Internet from cyberthugs
The internet has revolutionised the way we live our lives – enabling us to read the news, enjoy entertainment, carry out research, book our holidays, buy and sell, shop, network, learn, bank and carry out many other everyday tasks. However, there are several risks associated with going online. These result from either visiting malicious websites […]
The must-have apps for every working woman in 2020
Woman today are leading in all walks of life. They are holding top positions be it sports, politics, banking, or a regular 9 to 5 job. If there’s a Mithali Raj making us proud in the cricket field, Indra Nooyi is inspiring women across the nation by becoming the most powerful CEO in the business […]
Pinterest Trends’ to explore top US search terms
Pinterest, a platform that operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos, has recently launched Pinterest Trends, a new tool to help marketers keep up with the top US search terms on the platform. The tool […]
Twitter rolls out a new feature that “hides replies”
Starting this week, Twitter has started letting users hide replies to their tweets in order to maximize its efforts to make the platform less toxic and more friendly. The company announced its new feature will be rolling out soon globally. The California based company states, “Everyone should feel safe and comfortable while talking on Twitter. […]
Anatomy of a blog post: The 7 essential elements
Not everyone can write. It is a writer’s virtue that allows his content to speak to its readers and prompts them to follow/ like on social media. You’re writing for a target audience who’ll read your blog and share it across varied platforms. If you get it right, content development can enhance your online visibility […]
Twitter to ban all political ads ahead of 2020 US elections
While Facebook is adamant on not fact-checking the ads run by politicians, Twitter CEO Jack Dorsey announced last week that Twitter will ban all political advertising worldwide, saying that the reach of such messages “should be earned, not bought”.
Why IGTV is a must for businesses these days?
Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It’s currently the most engaging and popular social channel. So when Instagram debuted its stand-alone app for long-form video, IGTV, there was a lot of fanfare and excitement around it. While initial buzz quickly […]
When big brands came together to create magic…….
It’s a cut-throat competition in today’s business world. And making your product stand out in a highly competitive market is very tough for a business. You got to have a product that gets the liking of both the classes and the masses. Some companies score high in this parameter. Some don’t. So, for those who […]
Debunking the common myths associated with LinkedIn
LinkedIn as a platform is one of the most powerful career development tools- when you know how to use it correctly. Being so popular in the digital age comes with its fair share of disadvantages. In recent years, there has been a lot of buzz around the misconceptions of engaging in this social network. In […]