Prior to the internet’s rise, advertising was very basic. Customers didn’t anticipate much more than a sales pitch from advertising efforts, which included billboards, TV commercials, radio ads, and print ads. Customers’ expectations have changed as the internet and social media have grown in popularity. They aren’t interested in being “pitched” your product or service. […]
Category: social media marketing

How to run LinkedIn Ads perfectly for your campaign?
LinkedIn is a professional business networking platform. Working professionals, employees can use the platform to connect better with like-minded people working in the same field. Just like we do promotions on Facebook, Twitter, Instagram; LinkedIn can be an excellent platform for advertising. LinkedIn Ads are the newest way of reaching corporations. The various features in […]

Instagram Rewind: The posts that captured audience’s hearts
The end of the year is approaching us, and you know what that means!! It’s officially time for everyone to dig up all the photos they already posted in the name of nostalgia. Sure, they may be only 3 months old, but practically everything qualifies as a throwback when there’s a New Year sneaking up. […]

Pinterest Trends’ to explore top US search terms
Pinterest, a platform that operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos, has recently launched Pinterest Trends, a new tool to help marketers keep up with the top US search terms on the platform. The tool […]

Twitter in 2019: Biggest moments of the year in India
Twitter is unique as a global public conversation platform that shows you what’s happening right now and lets you talk about it with anyone around the world. From breaking news and entertainment to sports, politics, and everyday interests, Twitter is where people come to see what’s happening and join the conversation. Let’s revisit the trending […]

Twitter rolls out a new feature that “hides replies”
Starting this week, Twitter has started letting users hide replies to their tweets in order to maximize its efforts to make the platform less toxic and more friendly. The company announced its new feature will be rolling out soon globally. The California based company states, “Everyone should feel safe and comfortable while talking on Twitter. […]

Why content writing is necessary in the digital age?
Never underestimate the power of good content. Engrossing and thoughtful content is the greatest superpower any digital business could possess. Content writing companies have been in existence for years. However, their reach and importance have only become global in the last few years. Businesses of different sizes can now utilize the intent as a means […]

5 ways to keep your social media accounts safe from hackers
Social media is such a critical part of business these days, making it extremely vital that you keep your accounts safe. Imagine if someone gained access to your accounts? It would be devastating and it could potentially have a severe negative impact on your business. Things like: Stealing your account and changing the handle in […]

Facebook to promote social well-being by hiding likes
In a move that could go a long way towards curbing feelings of anxiety and depression linked with social media use, Facebook is testing a feature to hide like counts on their posts. In a statement given to TechCrunch, a Facebook representative said,” We are running a limited test where like, reaction and video view […]

Why IGTV is a must for businesses these days?
Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It’s currently the most engaging and popular social channel. So when Instagram debuted its stand-alone app for long-form video, IGTV, there was a lot of fanfare and excitement around it. While initial buzz quickly […]