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Facebook to remove its chat feature for groups

Facebook has recently made a lot of changes to its platform, with the change in image size in mobile news feed being the prominent one. However, the Californi-based company has announced to remove the chat facility from its Groups.

The chat feature for Facebook Groups was introduced last year with the sole purpose of allowing Group members to communicate with each other in real-time. However, the option to start a Messenger chat in a Group was taken away on August 16th and the rest of the shutting down process will be completed by the 22nd, as mentioned above.

After 22nd August, all the current chats in the Groups will be archived and will become read-only.  These chats will not be phased out completely though as members would still be able to search for the chat in Messenger and read the conversation history. The options to write a new message and add a participant to the Chat will no longer exist, unfortunately.

A big change to note is that Group Chats in Messenger shall not be affected by this move and users will still be able to start a group chat with whoever they are connected to on Messenger.

The new move has its fair share of pros and cons. Although the facility provided an opportunity to stay connected with fellow members, some users felt annoyed being added to random Group chats. Now only time will tell will this move be fruitful for Facebook or not in the long run.

5 super cool social media hacks you didn’t know of

Social networking sites keep coming up with new features to keep their target audience hooked onto the platform. Though it can be quite difficult to keep a track of the changes happening in the world of social media, here are a few social media hacks that’ll help you bring you’re A-game.

  1. Shake to report a problem in the Facebook app-A new feature on Facebook’s mobile version reports the problem by shaking the phone while Facebook is open. There are two ways to bring it up. The first and obvious way is to shake your phone to bring it up. The second method is to go to the hamburger tab and scroll to the very end. Expand ‘Help & Support’ and tap ‘Report a problem’ under it. The same slider should appear.
  2. Manage Twitter via SMS– Did you know that you could leverage Twitter functions via SMS? It is possible to send tweets through your mobile phone text message capabilities. You will receive a customized number that allows you to tweet, reply to tweets, favourite, follow and unfollow, send direct messages, retrieve Twitter updates and even find users.
  3. Share links on Instagram stories– Adding links on Instagram Stories is only permitted for business accounts. Business accounts can add links to their stories by tapping on the link button after recording their story.
  4. View all Your Favourite Tweets– This feature is present on your Twitter page and you can view all your favourite items. Even your followers can see these tweets. If you want to find out your liked tweets, all you have to do is go to your profile and click on the “Likes” section.
  1. Leave or Mute Group Conversations on LinkedIn– There are few things more annoying than being added to a large group conversation that you have no interest in. If and when this happens to you, we have just the tip you need. LinkedIn makes it easy for you to modify the controls of each of your conversations. To edit the controls of an individual conversation, click the three dots located in the top right corner. This will open a set of options, such as “Leave conversation”, “Mute conversation”, etc. Now choose the specified function you want to perform.

Although you don’t have to necessarily know about these social media hacks, it will be better if you’re aware to stay ahead of the rest.

HOW TO CREATE ORIGINAL AND EFFECTIVE ONLINE EXPERIENCE?

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Image source: https://www.iot-now.com/

The dominance of online promotion of business, digital marketing, and social media services has become indispensable in the present era. The 2017 digital marketing trends report made by Consultancy and Adobe looked for an answer to the question that what is the single most exciting opportunity business team would like to avail? And guess what? Most of them brought light to the improvement of the customer experience. The customer experience and the online experience go hand in hand. When the marketing team posts something on their website or social media platform, the first thing they think about is how the viewers are going to perceive it. Their focus is centered upon the experience the viewers are supposed to enjoy. Only after looking at your website through the viewer’s eyes you can know what’s important and what not. Thus, to help you offer an original and effective online experience to the website visitors, here are some of the golden hints you need to take. Read the rest of this entry »

Big Data

Book Review Big Data Review by Madhuri Lele

BIG DATA : A Revolution That Will Transform How We Live, Work and Think
by Victor Mayer – Schonberger and Kenneth Cukier

If the title and tag line is not captivating enough for a reader to pick up the ‘BIG DATA’ summing by Wall Street Journal will facilitate it for sure: ‘No other book offers such an accessible and balanced tour of the many benefits and downsides of our continuing infatuation with data’.
Monosyllabic by Observer ‘Fascinating’ and Financial Times ‘An excellent primer’ will make the decision of picking it up a lot easier too!

Read the rest of this entry »

Social Media Influencers and their Evolution

Socia Media Influencer: Jennie

Every brand requires a means to reach out to larger audience. Creating brand awareness is not just a onetime phase. It is a continuous effort to evolve and build a permanent subconscious seat in the minds of their target audience. One of the time-tested methods is the use of an influencer.

An influencer is typically a popular personality with a high reputation. The influencer endorses a brand or product by way of word of mouth, articles, social media and promotional campaigns. The influencer then becomes associated with the brand’s identity and helps in increasing its trustworthiness. Just as brands grow, it is important for the influencer to evolve along with the brand. A social media influencer is a person who is portrayed to be an expert at influencing audiences via social media. There are spcialized professional who take care of influencer marketing in an organization.

Read the rest of this entry »

SMM Campaign we love – Ford Fiesta

A majority of business outlets are recognizing the role of social media in today’s net-ridden world. The much talked about Ford’s Fiesta campaign is an apt example of this trend.

What they did was simple: Their experiment was about inviting 100 “social agents” (members of the public) to drive and review Fiesta for six months, and share their experience with the world. They had them promote the car through different social media sites, including Twitter, YouTube and blogs.

For the Fiesta Movement campaign, Ford organized the World’s Largest Tweetup by bringing together friends and family of the selected test drivers. Also, the Guinness Book of Records has marked this as the World’s Largest Tweetup.

The main touch-point of the campaign was the Fiesta Movement website, which serves as some sort-of aggregator that gathers the different content being produced on the different pages the agent’s author. On the Fiesta movement website, one can track missions, watch videos produced and read more about the agents.

Many social media commentators agree that this campaign was a huge success. The 700 videos produced by the agents have generated 6.5 million views on YouTube, and there have been more than 3.4 million impressions of Fiesta Movement on Twitter. Even photos taken by the agents have been viewed more than 670,000 times.

More first hand experiences on this blog.

Do’s and Dont’s of SMM marketing

Social media has indeed changed the face of marketing. Radio, TV, and print ads move over – online interaction is the way of the future. However there are a few pointers any new startup should keep mind –

* Start with a proper plan, not tactics
* Grow your customer base quickly
* Set specific goals
* Welcome participation, feedback and co-creation
* Connect with customers easily
* Benefit from word-of-mouth advertising
* Actively participate in online forums and air your views
* Don’t feed readers a sales pitch; let the user community decide how great the product is

And, what should be best avoided –
* Do not be pushy or overtly ‘salesy’ in messaging and communications
* Don’t broadcast useless information on social media sites
* Avoid being fake in any way
* Above all, remember that social media is about the C’s: Conversation, Connections, Community, Consumer, Collaboration and Content.

From blogging, news aggregation to social networking and Twitter presence, if you invest time wisely in social media, the rewards will be readily visible.

Trust factor is another aspect that makes viral marketing powerful. Which is more likely to influence whether or not you buy a product, a friend recommending the product or a marketer telling you to buy the product? The answer is obvious– your friend holds more influence.

Few things that will rule in the social media scene this year:

From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media.

Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social media consumers will still talk about them. In particular, consumers will demand corporate social media presence.

Booshaka: This recent startup offers real-time look at what’s trending on Facebook based on open search keywords, as well as via topic if you’re interested in more a general browse. Listening will become even more important, even before marketing and engagement.

Moving to Higher Bandwidth (4G): The use of higher bandwidth will not only be a necessity but a demand from busy consumers.

Social media policy in offices (it might actually be enforced): If the company you work for doesn’t already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year.

Educational institutes’ adopting social media strategies: What was earlier shunned is now readily accepted and gaining popularity. Teachers themselves are getting updated with the latest news about social media so that they too can incorporate it in their learning.

Social Media trends in India

Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money.

More importantly Social Media is not a Fad, it a paradigm shift which is the accepted way of communication.

The use of internet has undergone a fundamental change with anyone creating content and sharing it with others using platforms like Blogging, Social Networks, YouTube etc. People have started easily ‘connecting’ with others via tagging, locations, content creation,

Some trends identified in social media are:

Social Scanning
Smartphone owners have the world at their fingertips. As grandiose as that may sound, advances in mobile barcode scanning technology have given rise to applications that allow for comparison shopping, QR code place checkins and ultimately a social experience around product barcodes.

SMS-based mobile social network
Even as we see several innovations in location based mobile social networking internationally, the adoption of such services in India will be minimal, even with the launch of 3G and flat data rates. 3G will be restricted only to smart phones initially, before people start adopting it.

Gaming and location based applications
Foursquare.com already allows 4 million users to track the locations of their friends on their smart phones. Also gaming elements like Mayorships and badges attracts a lot of loyal followers, old and young alike.

India is not for behind the social media and tech revolution. Indian companies are focusing on growing Indian middle class, which has the fastest growing internet user base in India. Hence, one thing is sure that in this digital age social media trends and marketing will play an important role in determining any products success as well.

Real budgets for Social Media Marketing

Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s fabulous interactivity makes it invaluable in both customer service and brand value.

Social Networking on the web has caught on furiously. The fact that on Facebook, you can watch videos and have whacky conversations about them somehow makes Facebook so much attractive than TV to ‘Gen Y’. Youngsters watching 90210 log in to post “I <3 Navid” statuses ( or ‘Dil Mil Gaye’ and “I <3 Armaan”), people make political statements on status updates (short of standing up before an audience, there are few ways you can get a message across to 200 people at a time; and this is way more graceful) – basically everyone is there. Day and night. Marketing professionals would have already identified the potential of Social Media, then – possibly greater than that of advertising, because of the huge extent of time and numbers involved. However budgets for Social Media Marketing are still planned hesitantly, with an air of dubious puzzlement. For some reason, belief in the power of Social Media seems tentative and shaky. In my experience, this trend is more than a trend. The Indian Gen Y has higher self-esteem and more freedom than previous generations – they sanction and relish the exhibitionism of their lives on the web. Their obvious gratification in comments and conversation over any chosen facet of their lives tells me that Social Media is here to stay. Social Media Marketing requires truly consequential attention and considerable budgets. Think of it as an untapped reservoir in a water-starved Bombay. Corporations – big and tiny - need to turn their consciousness to it. Social networking is now too big a media to be ignored.