Socialmedia Catalyst


Web Influence

Facebook changes the image sizes of posts in Mobile News Feed

All you marketers out there here’s a big change you must know of. Facebook is implementing a big change on its mobile News Feed. Facebook is changing the aspect ratio of all the images and videos shown in the mobile News Feed. The social media giant is reducing the maximum media height for photos and videos from 2:3 to 4:5 on the mobile News Feed.

Media taller than 4:5 will be masked on Facebook’s mobile News Feed, i.e. users will have to tap into the media to view it completely.

In addition, Facebook is also limiting the amount of text shown in the mobile News Feed. From now onwards only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view the additional text.

The company thinks the above changes are designed to simplify the formats and improve the consistency of the user’s mobile experience and will help drive increased ad effectiveness and make it easier to use similar assets on Facebook News Feed and Instagram feed. Only time will tell how these changes impact the overall user experience of Facebook.

Steve Jobs by Walter Isaacson – Part 2

“Maybe that’s why I never liked to put on-off switches on Apple devices.”

December 12, 1980. At the age of twenty-five Jobs was worth $256 million.

Apple’s success brought fame. October 1981 Inc. the first one followed by Time in February 1982. With picture of Jobs with his hypnotic stare, said the main story, “practically singlehanded created the personal computer industry.”

  1. Wednesday, May 29. When Scully explained the new order of battle, few acknowledged Jobs but no public displays of affection. Scully did not acknowledge Job’s presence.

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Steve Jobs by Walter Isaacson

“The people who are crazy enough to think they can change the world are the ones who do.” – Apple’s “Think Different” commercial, 1997.

And that sum’s up 600 pages on Steve Jobs who thought and shared “the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.” Walter adds to complete “that it will be a key to creating innovative economies in the twenty-first century.” Read the rest of this entry »


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Digital marketing has made a major breakthrough in the era of technology. Search Engine Optimization is probably the most important competitive digital marketing advantage that you can have over your competition.  In the world of digitalization, you cannot simply just get online, share your content, and simply be recognized by your targeted audience. It is rather hard to get where you want to.

The digital marketers or anyone who works on or around the internet are dwelling in the world where they know that the importance of SEO cannot be questioned. Marketers work hard and worry only about rankings. Nowadays, people are jumping into the online world with only the purpose of brand management and earning money. They are familiar with the term of Search Engine Optimization, somewhat. Search engine optimization is the heart of digital marketing and some people are not even familiar with technicalities and functionality of SEO.

Some people may not be familiar with technicalities and functionality of SEO, this is where the branding agency Dubai comes in and helps, guides people, and makes them understand that SEO can double their rankings in no time, guides people, and makes them understand that SEO is indeed an essential part of digital marketing. I have compiled 6 up-to-date and result driven SEO tips for you that will help you to be #1 on Google and leave you mesmerized by the results. Here goes: Read the rest of this entry »


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Over the years, the social media networks have advanced from being an entertainment and connecting with friend’s network to an important platform for business. Whether you have a small business or a large one, it is essential to have a social media presence of your brand. This helps in bringing more traffic to the official website and promotes your brand all over the world. Social media is reached by people from every part of the world and presently, one-third of the world’s population is using the social media networks on daily basis. The most commonly used network is the Facebook followed by others like Snap Chat, Twitter, Instagram, You Tube etc. The social media marketing companies in Dubai exquisitely talk about how the social networks help in escalating a business and make it successful in the online and offline world. Thus, don’t you think making sure it is handled well is very important? Read the rest of this entry »

Book review – Leading Digital

Leading Digital : George Westerman   Didier Bonnet     Ndrew McAfee

The beginning: Are you ready?

And to add the conclusive words bring stark reality: we ain’t seen nothing yet. The barrage of technology will be so prolific that they will enter and reshape the business world.  Moore’s Law as central drumbeat of digital future says it all.

The authors focus on big companies, in industries from finance to manufacturing to pharmaceuticals. Succeeding companies are addressed by authors as Digital Masters who are 26 percent more profitable than average industry competitors, generate 9 percent more revenue with existing capacity and drive more efficiency in their existing products and processes. Read the rest of this entry »



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The dominance of online promotion of business, digital marketing, and social media services has become indispensable in the present era. The 2017 digital marketing trends report made by Consultancy and Adobe looked for an answer to the question that what is the single most exciting opportunity business team would like to avail? And guess what? Most of them brought light to the improvement of the customer experience. The customer experience and the online experience go hand in hand. When the marketing team posts something on their website or social media platform, the first thing they think about is how the viewers are going to perceive it. Their focus is centered upon the experience the viewers are supposed to enjoy. Only after looking at your website through the viewer’s eyes you can know what’s important and what not. Thus, to help you offer an original and effective online experience to the website visitors, here are some of the golden hints you need to take. Read the rest of this entry »

Big Data

Book Review Big Data Review by Madhuri Lele

BIG DATA : A Revolution That Will Transform How We Live, Work and Think
by Victor Mayer – Schonberger and Kenneth Cukier

If the title and tag line is not captivating enough for a reader to pick up the ‘BIG DATA’ summing by Wall Street Journal will facilitate it for sure: ‘No other book offers such an accessible and balanced tour of the many benefits and downsides of our continuing infatuation with data’.
Monosyllabic by Observer ‘Fascinating’ and Financial Times ‘An excellent primer’ will make the decision of picking it up a lot easier too!

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Social Media Influencers and their Evolution

Socia Media Influencer: Jennie

Every brand requires a means to reach out to larger audience. Creating brand awareness is not just a onetime phase. It is a continuous effort to evolve and build a permanent subconscious seat in the minds of their target audience. One of the time-tested methods is the use of an influencer.

An influencer is typically a popular personality with a high reputation. The influencer endorses a brand or product by way of word of mouth, articles, social media and promotional campaigns. The influencer then becomes associated with the brand’s identity and helps in increasing its trustworthiness. Just as brands grow, it is important for the influencer to evolve along with the brand. A social media influencer is a person who is portrayed to be an expert at influencing audiences via social media. There are spcialized professional who take care of influencer marketing in an organization.

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Influencer – review : interesting read and useful

Influencer: Kerry Patterson * joseph Grenny * David Maxfield* Ron McMillan * Al Switzler

As the title suggests the book takes a reader through a fascinating journey by authors as they meet seemingly insignificant, quiet but tenacious people, obviously ‘Influencers’ who solved world-sized problems in world-class ways. And they have moved beyond ‘Serenity Trap’ as per the well-known prayer: Every day you ask for the serenity to accept the things you cannot change, the courage to change the things you can, and the wisdom to know the difference.

The book begins with the promise that problems, challenges can be solved if one has the skill that enables people to act differently. The comprehensive search reveals that a small group of tenacious gurus has been able to achieve everything from eradicating diseases, hardened criminals and drug addicts eventually becoming productive citizens, eliminating gender discrimination to turning around the companies. Read the rest of this entry »