November 28, 2020

Social-Network Users’ data at risk:

Researchers find a way to identify individuals in supposedly anonymous social-network data. One way for social networks to make money is by sharing information about users with advertisers and others who are interested in understanding consumer behavior and exploiting online trends. Social networks typically promise to remove “personally identifying information” before sharing this data, to […]

Examples of how social networking sites are accessed through mobile phones:

Facebook According to Nielsen, Facebook is the No. 7 mobile website in terms of reach. About 15% of Facebook users (11 million) in the U.S. regularly access the social network’s mobile web version (not to mention various downloadable versions and the roughly three million users who use SMS). Facebook fan pages are just beginning to […]

Skype: the Un-Social Network:

Skype’s new owners might make it the platform it always should have been. On the list of technology companies that inspire speculation and interest disproportionate to their size, Skype has often been near the top. The international success of its Internet-calling service was near-instant. In ebay’s hands, however, Skype never quite achieved its promise. After […]

Social Networking Meets CRM

Blogs, forums and wikis are all tools that can help companies reach out to customers and boost business. Social-networking tools aren’t just for Facebook fanatics anymore. These days, consumers are demanding a higher degree of interactivity from customer-service departments. As a result, companies are being challenged to add online capabilities to their CRM systems. Take, […]

Social media usage through mobiles:

Mobile phones have become the ubiquitous gadget which is like a shadow with all of us. As techno logy is improving and we are going from 3G to 4G especially in the developed world, mobile are increasingly used for social networking. Recently, Advertising Age reported on the 400% surge in mobile video uploads to YouTube, […]

Metrics (Measures) in social network analysis (Part 2)

Individual-level Density The degree a respondent’s ties know one another/ proportion of ties among an individual’s nominees. Network or global-level density is the proportion of ties in a network relative to the total number possible (sparse versus dense networks). Flow betweenness centrality The degree that a node contributes to sum of maximum flow between all […]

SEO – Most Feasible for Video Marketing:

A matrix-like character which does bombastic dance moves in a viral video is actually an advertisement for a car company. A laugh-out-loud funny clip of a baby making funny noises is a marketing technique for a new infant foods manufacturing company. These are just a couple of examples of how search engine optimization or SEO […]