In order to understand what types of social networks exist on the Internet, it’s important to look at all aspects of how people interact with each other online. The last two years have seen social networking grow from a mere socail networking to a great place for advertsiers to strut their stuff. For an indian, […]
Category: internet
Social networking rankings:
It is the rank of preference of social networking websites or blogs or forums for the netizens. This rank is based on the number of hits to the website by directly typing-in the web address of that particular site in the address bar. The rank doesn’t consider linking to the website through search engines or […]
Social media outsourcing (SMO)
Every one of us is aware of Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). Now we even have Legal Process outsourcing (LPO). Why cannot we imagine a scenario featuring imaginary Indian Social Media Outsourcing (SMO) Company? I think SMO will be the next big business opportunity for India after BPO and KPO. To […]
Following are the issues which will make for good ethics:
SEO Ethics Ethics form the cornerstone of all organisations, be it for-profit or non-profit organisations. Unfortunately it isn’t the case in many Indian corporates. Ethical companies though can make a difference when they want to do business with foreign multinationals. Many online Gurus acknowledge that its existence is interlinked with the popularity and success of […]
Finding value of a social networking website:
If you have a start-up on the web, how will you come to know the value for it? Let alone a start-up, it is difficult o measure the renowned social networking sites such as twitter or Myspace or linkedin or Facebook as in a brick-and-mortar company, a online company value depends on the way the site […]
Customer engagement:
Customer engagement (CE)= function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about […]
Branding in Social Media vs. Traditional Media
Integrating social media plan into your promotion and branding strategy has moved from being an option to becoming a necessity for survival in today’s fast moving marketplace. Gone are the days of doing business in a conservative manner and without the aid of technology. If you are not visible in the virtual world i.e. the internet, […]
Avignyata Inc. – Vision, Mission and our belief
About Avignyata, Social Media Catalysts