Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money.

More importantly Social Media is not a Fad, it a paradigm shift which is the accepted way of communication.

The use of internet has undergone a fundamental change with anyone creating content and sharing it with others using platforms like Blogging, Social Networks, YouTube etc. People have started easily ‘connecting’ with others via tagging, locations, content creation,

Some trends identified in social media are:

Social Scanning
Smartphone owners have the world at their fingertips. As grandiose as that may sound, advances in mobile barcode scanning technology have given rise to applications that allow for comparison shopping, QR code place checkins and ultimately a social experience around product barcodes.

SMS-based mobile social network
Even as we see several innovations in location based mobile social networking internationally, the adoption of such services in India will be minimal, even with the launch of 3G and flat data rates. 3G will be restricted only to smart phones initially, before people start adopting it.

Gaming and location based applications
Foursquare.com already allows 4 million users to track the locations of their friends on their smart phones. Also gaming elements like Mayorships and badges attracts a lot of loyal followers, old and young alike.

India is not for behind the social media and tech revolution. Indian companies are focusing on growing Indian middle class, which has the fastest growing internet user base in India. Hence, one thing is sure that in this digital age social media trends and marketing will play an important role in determining any products success as well.