From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media. Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social […]
Tag: social media
Brands start using Listening Platforms to monitor Conversations
400 million active users + thousands of fan pages + friend lists of at least 100 people + status updates and comment options = a whole lot of conversation. Facebook chat may suck, but that doesn’t constrict the amount of chatting on Facebook. People talk about all sorts of things, their lives, their partners, the […]
Social Media ROI becomes important
Social Media ROI is a rather complex concept, I’ve observed. Unlike more direct forms of marketing, its indicators may not include actual sales. This has resulted in a lot of skepticism about its impact and hence relevance. With Social Media, you can touch your stars. I wrote to my favorite writer, I’m ‘following’ my favorite […]