Book Review Big Data Review by Madhuri Lele BIG DATA : A Revolution That Will Transform How We Live, Work and Think by Victor Mayer – Schonberger and Kenneth Cukier If the title and tag line is not captivating enough for a reader to pick up the ‘BIG DATA’ summing by Wall Street Journal will […]
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Web Influence through Social Media Marketing.
Social Media Influencers and their Evolution
Socia Media Influencer: Jennie Every brand requires a means to reach out to larger audience. Creating brand awareness is not just a onetime phase. It is a continuous effort to evolve and build a permanent subconscious seat in the minds of their target audience. One of the time-tested methods is the use of an influencer. […]
Influencer – review : interesting read and useful
Influencer: Kerry Patterson * joseph Grenny * David Maxfield* Ron McMillan * Al Switzler As the title suggests the book takes a reader through a fascinating journey by authors as they meet seemingly insignificant, quiet but tenacious people, obviously ‘Influencers’ who solved world-sized problems in world-class ways. And they have moved beyond ‘Serenity Trap’ as […]
11 key trends of digital marketing industry in 2016
The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) […]
Why Social Media Presence Is Essential for Online Companies? – Guest Post
Questioning on the importance of social media presence is equivalent to questioning on the relevance of having a marketing strategy for a growing business. The need for social media presence is inevitable if you want to develop your business. While internet has shrunk the world, it has increased the competition to your business. You are […]
These are the 10 things i would do inorder to manange a fanpage …
Managing Facebook Pages
SMM Campaign we love – Ford Fiesta
A majority of business outlets are recognizing the role of social media in today’s net-ridden world. The much talked about Ford’s Fiesta campaign is an apt example of this trend. What they did was simple: Their experiment was about inviting 100 “social agents” (members of the public) to drive and review Fiesta for six months, […]
Do’s and Dont’s of SMM marketing
Social media has indeed changed the face of marketing. Radio, TV, and print ads move over – online interaction is the way of the future. However there are a few pointers any new startup should keep mind – * Start with a proper plan, not tactics * Grow your customer base quickly * Set specific […]
Few things that will rule in the social media scene this year:
From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media. Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social […]
Social Media trends in India
Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money. More importantly Social Media is not a Fad, it a […]