Begin with the final output in Mind Strategy isn’t the goal. The process is essential. The objective though has to be though of. Else it becomes like walking down an unknown path exploring options. This isn’t bad but then it is better with objectives. Then think about building a strategy to reach them. Following can […]
Category: social media catalyst
Social networking widgets:
For those of you who do not completely understand what a widget is, it is essentially independent objects or an object that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are or can be interactive. Though they go by the name of “widget”, […]
Corporate blogging:
Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]
Do’s and dont’s for social networking for corporates:
Basic rules of the Game: Just like in all types of business and life, there are some basic rules to be adhered to. They can be called as etiquettes. These can be spoken and/or non-spoken, but many businesses and individuals often do not practice these rules when they are on these social sites. Not only […]
Social Media Best business methods:
Following are the reasons why businessman use social media i.e. do social networks marketing: • Influence brand reputation • Increase brand awareness • Improve search engine rankings • Increase website traffic • Generate leads for increasing sales • Improve internal communications • Increase online sales But of these, social media marketing initiatives are effective more […]
Reputation management on the web:
Having a social media presence is one thing. Engaging the customer with you is another thing which means you are doing social media marketing. And then measuring the effectiveness and efficiency and Return on investment is the most difficult thing. Some companies have a presence on the web but either: 1. They do not monitor […]
Social media measurement: basics
Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
Customer engagement:
Customer engagement (CE)= function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about […]
5 rules of Social Media Optimization (SMO):
Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]
Avignyata Inc. – Vision, Mission and our belief
About Avignyata, Social Media Catalysts