For those of you who do not completely understand what a widget is, it is essentially independent objects or an object that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are or can be interactive. Though they go by the name of “widget”, Facebook calls them “applications” and Google calls them “gadgets.”
Widgets represent a large percent of the total audience. MySpace widgets had the widest audience while Slide ranks. Google.com has the sixth widest widget-viewing audience with more than 19 million viewers.
Widget usage can be computed as eyeballs on the site, which also means that if the widget is cool, you can bet others will go to get the widget. The widget is essentially another form of advertising. If they have your widget, that means they came to your site or heard of your widget from someone else. Word of mouth is it!!
Myspace helps people express themselves and tell stories through personalized photos and videos created on Slide and viewed anywhere on the web or desktop.
Slide’s products — including Slideshows, FunWall and SuperPoke! — are popular on top social networking and blog platforms. Slide is also the leading developer on Facebook with more than 84 million applications installed and the most active users than any other developer.
RockYou is a leading provider of applications and widgets on the web. RockYou widgets include photo slideshows, glitter text, customized Facebook applications and voicemail accessories that are simple to use and enable people to frequently refresh their online style. RockYou servs over 180 million widget views per day in more than 200 countries. RockYou applications are customized for easy integration across all social networks including Facebook, MySpace, Bebo, Friendster, Tagged and hi5. RockYou’s cost-effective, results-focused advertising platform is the largest Ad Network on Facebook and the most dynamic method for rapidly acquiring Facebook application users. New applications can reach over 100000 users in 24 hours, spanning a suite of applications across multiple publishing partners
Picassa is the most popular site on the Internet for uploading, sharing, linking and finding photos, videos, and graphics.
Look for music, video and image sharing widgets to continue to evolve to an extent that perhaps one day they become part of someone’s v-card or email signature, along with the location of their MySpace, FB or Linkedin pages.