Having a social media presence is one thing. Engaging the customer with you is another thing which means you are doing social media marketing. And then measuring the effectiveness and efficiency and Return on investment is the most difficult thing. Some companies have a presence on the web but either: 1. They do not monitor […]
Category: social media marketing
Defining and Setting Success Metrics:
We should know what to measure and when to measure. This is the area where businesses- without proper guidance, or internal knowledge – start seeing hazy returns. Metrics is the area where most organisations or marketing teams don’t see recognizable returns or returns that are hard to quantify for social media campaigns. Choosing the right […]
Role of Social Networking in SEO:
In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. […]
Social networking fundamentals in the present scenario:
Social networking was started on the premise that ‘like-minded’ people would come together to talk about a particular thing. So if you happen to just surf on the internet, you would be sure of knowing about social networking and how it helps everyone. It is quite transparent due to the nature of its platforms and […]
Social media measurement: basics
Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
Integrated social media communication:
We are into the second quarter of 2009 and witnessing some of the highest adoption of social media tools ever. For companies, it is time to start looking if social media is panning out like expected and should we be in it. This could be a blog post on metrics and results, but I’m thinking […]
Social Network Types and Motivations:
We all live in a civilization where we require each other for sustainability purposes. Thus the desire to network is as old as humanity and online social networking sites do seem to solve a need that is different from simply using email, chat and blogging tools separately. However the idea that there will be one […]
Future of social networks: how will they evolve?
1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]
Value of social media for B2B purchase decisions:
Understanding consumer behaviour has always been the most difficult task for marketer since customer mapping can never be accurate. There are always many fcators at work during a purchase decision. And it is not always possible to know which are the factors. How customers decide what solutions they need, which services they need, or what […]
Social networking goes mobile:
Can you name one thing which you see perennially everywhere? Did I hear the answer as ‘Mobile’? Well, Yes, you are absolutely right. With the introduction of 3G in India soon, we will see internet rates come down and more Value-added Services. But it is more useful for people on the move and wants constant […]