In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. In fact, over the past few years social networking have become more popular in the general public. It has become one of the best ways to meet people in different parts of the world. It has helped many business owners grew or promote their business and even act as best platform to share information and generate business leads.

With respect to India, on a broader scale, the rapid growth in number of broadband connections and online users this new concept have become a dominant marketing device that in turn helped in driving business to any website and translate into sales. It has emerged as one of the least expensive and most helpful ways to boost the website ranking opportunities and attract the attention of target audience.

Indeed it is playing a big role in website promotion and SEO process.
When an individual creates a presence o the internet for professional use through website or for personal use through blog, it is not always easy to get visibility and the amount of traffic. But with the social networking, this task can be achieved in better way. Besides this, these days there are millions of websites that are easily accessible but the problem occurs when we try to get high rankings with the search engines for the same keywords. Thus, the best thing we can do is publish good articles in social networking sites after selecting some relevant topic related with the theme of the website.