Here are the important points in this issue: 1. An organization has to understand the importance of social media and transparency for the future of your company/organization 2. An organization needs tools to make it easy for customers and prospects to participate (product reviews, service reviews, ideas, enhancement requests, online catalogs and other tools need […]
Category: social networking
Social Media Isn’t Living Up to its Hype?
Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies […]
Corporate blogging:
Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]
Do’s and dont’s for social networking for corporates:
Basic rules of the Game: Just like in all types of business and life, there are some basic rules to be adhered to. They can be called as etiquettes. These can be spoken and/or non-spoken, but many businesses and individuals often do not practice these rules when they are on these social sites. Not only […]
Social Media Best business methods:
Following are the reasons why businessman use social media i.e. do social networks marketing: • Influence brand reputation • Increase brand awareness • Improve search engine rankings • Increase website traffic • Generate leads for increasing sales • Improve internal communications • Increase online sales But of these, social media marketing initiatives are effective more […]
Usage of back links in SEO:
Focusing on the same keyword, this can be an effective internet marketing technique. This is search engine optimization for social networking websites at its best. This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link […]
Social media measurement: basics
Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
Integrated social media communication:
We are into the second quarter of 2009 and witnessing some of the highest adoption of social media tools ever. For companies, it is time to start looking if social media is panning out like expected and should we be in it. This could be a blog post on metrics and results, but I’m thinking […]
Social Network Types and Motivations:
We all live in a civilization where we require each other for sustainability purposes. Thus the desire to network is as old as humanity and online social networking sites do seem to solve a need that is different from simply using email, chat and blogging tools separately. However the idea that there will be one […]