April 26, 2024

Is social networking a substitute for Email?

A six year analysis of Internet Activity Index was conducted. Can you guess which of the five areas (Commerce, Communications, Community, Content and Search) has grown the most—and which has shrunk? The most surprising results actually aren’t in Community and Communications. Yes, email (i.e. Communications is down), the only area to fall over those six […]

Creating Value on Your Facebook and Twitter Social Networks:

Nowadays it is a fashion statement to be on Facebook or twitter or any other social networking website. So if you’re a Twitterer or a Facebooker, do you have something of value to say or we are just following the herd? Are we doing any value addition so as to help broaden the mindset of […]

Social Media Strategies for corporates: (Part 2):

6) Risk of the unknown. Human conversations are great; you never know where they will turn. For companies that are very logical, planned and methodical there are some elements of the unknown. One thing is for sure, the more you get involved with a conversation in the start, the less risk you’ll have over time. […]

Social Media Strategies for corporates: (Part 1)

Evolution of social media: 2006 was about “What is social media” and “Why does it matter”. Business blogging, flogs, podcasting and second life were the hot topics. 2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally […]

How is social networking advertisement targeted?

Sites focused on shared interests allow advertisers to better target their messages. HIGHER COSTS According to itLinkz figures, advertisers are paying more each time their ads are viewed on his site than on more general social networks. Advertisers are paying double-digit figures for every 1,000 times their ad is viewed. MySpace‘s average charge per 1,000 […]

Uses of business networking sites in getting jobs:

Business networking sites allow you to get in touch with high-end executives and business professionals. It is often noticed that many times jobs are not advertised. They are filled in through recommendation and referrals. Business networking sites allow you to get in touch with people who are directly involved in the decision making process. Many […]

Limitations on LinkedIn’s Value

1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook. More to the point, attempts to use LinkedIn to change real world relationships can be counterproductive. There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly […]

How to use Social Networking Site for Advertising Products/ Services:

Create your account– Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network– Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members […]

New tools of Marketing:

Social Networking sites are new tool of marketing that has gained its popularity in last couple of years. This new concept is considered as very effective tool for capturing marketing leads. It has emerged as one of the most significant tools that provide a platform where you can network and gain new customers. This newest […]