In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. […]
Category: Strategy
Social networking fundamentals in the present scenario:
Social networking was started on the premise that ‘like-minded’ people would come together to talk about a particular thing. So if you happen to just surf on the internet, you would be sure of knowing about social networking and how it helps everyone. It is quite transparent due to the nature of its platforms and […]
Social media measurement: basics
Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
Social Network Types and Motivations:
We all live in a civilization where we require each other for sustainability purposes. Thus the desire to network is as old as humanity and online social networking sites do seem to solve a need that is different from simply using email, chat and blogging tools separately. However the idea that there will be one […]
Future of social networks: how will they evolve?
1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]
5 rules of Social Media Optimization (SMO):
Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]