1. Engage the reader. Ask him questions about his business. Show interest in them, and they will show interest in you.
2. be gracious. Thank them for being a follower. Thank them for friend-requesting you. Always say thank you.
3. Reciprocate. Return the tweet by commenting on one of their tweets or blog posts. Tell them you like their site, their profile picture, etc. Say it and mean it.
4. Create Passion. Write and link to content that not only will interest the readers, but will also interest you. Readers can tell when you’re writing about something that you’re mildly interested in and something that you have a passion for.
Being a part of a social site needn’t be about who ate lunch where or an outline of your daily habits because that is what is happening with twitter. Add value to your pages and keep the readers coming back for more by giving them that value. Write about interesting topics. Write about unusual practices. Blog about changes in your company’s industry. Blog about blogging and how it has helped you online.
Whatever you find that adds value to your online presence, use it to its maximum and your readers will fill in the rest of the puzzle. Build it and they will come