Yahoo Answers was the first Q&A site that i was exposed to. When it had started, it was exciting to see for any given question, you always had someone answering it. Someone who has the expertise or the experience in answering the question. Then there was the country editions that were started. Each country had […]
Brands start using Listening Platforms to monitor Conversations
400 million active users + thousands of fan pages + friend lists of at least 100 people + status updates and comment options = a whole lot of conversation. Facebook chat may suck, but that doesn’t constrict the amount of chatting on Facebook. People talk about all sorts of things, their lives, their partners, the […]
Social Media ROI becomes important
Social Media ROI is a rather complex concept, I’ve observed. Unlike more direct forms of marketing, its indicators may not include actual sales. This has resulted in a lot of skepticism about its impact and hence relevance. With Social Media, you can touch your stars. I wrote to my favorite writer, I’m ‘following’ my favorite […]
Real budgets for Social Media Marketing
Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s […]
Audience Control in Social Media Marketing
We’re in the age of the listening parent. Children and teens don’t repress their desires for lack of money or fear of the parent anymore, and astutely enough, the parent’s methods of regulation and culling the best out of their children have changed correspondingly. Today I can see an educated breed of parent who neither […]
Testing for Technorati
Technorati claim token NC8KKWQG75C5 in any posts in your feed. Please make sure that you have entered it correctly in a post body and that the token appears in the feed whose URL you have given us. Once you are sure we should be able to find the claim token, use “Update Site Feed URL” […]
Geo Location – FourSquare trend catching on!!
Foursquare = pure genius. It’s odd how genius can manifest itself in ways that, on seeing, you realize were right there all the time. Foursquare is one of these manifestations. There is nothing particularly difficult to imagine or do in the concept or execution of Foursquare, yet for some reason, not even Google was able […]
Augmented Reality
Slick, touch-responsive, elucidative glares have long been a feature of science-fiction. The suave, dashing spy strides down a bus New York street and pauses before a man with an impassive, phlegmatic expression. Cut to the hero’s glares: a blinker appears on the top-left corner for a few seconds, after which a list drops down the […]
Trends in Social Media Marketing in 2010
Mobile will gain in Social Networking – people will start using cell phones more extensively for social net working needs. Fall in rates, more competition between mobile service providers, and the most anticipated 3G spectrum will fuel this growth. Digital divide of the online and offline world will come together – there would be more […]
Social media network, the next film critic?
Avatar, the magnum opus of James Cameroon, could be the most successful film ever in the world in terms of revenues. It has also been a very big hit in India where generally Hollywood movies take time to be accepted by the audiences. Moksh: I would partly attribute the success to the rave reviews on […]