November 28, 2020

Trends in Social Media Marketing in 2010

Mobile will gain in Social Networking – people will start using cell phones more extensively for social net working needs. Fall in rates, more competition between mobile service providers, and the most anticipated 3G spectrum will fuel this growth.

Digital divide of the online and offline world will come together – there would be more explosion of interest based meet ups – feng shui, dog lovers

Social Networking will not be just a few handful of early adopters, but this time the voice would be much louder and the reach would be larger and more amplified

On the applications and websites the “coolness quotient” will move to more “utlity quotient”. The coolness will attract but then utility will make the stick around and keep coming back for more!!

One thing that might be negative or should be used with caution will the aspect of Peronsal Privacy and copy of content without giving acknowlegement to the user, specially true in case of blogging.

More celebrities will start engaing with their fans online, will use this tool not only to promote their movies, but also the causes that are close to their heart. Fans will be excited to have a tweet reply from their favourite celebrity or celebrities’ symphatasies on their fan’s loss.

From a more business perspective it would become micro-tagetting, mass-prsonalization and interest based profiling of users and demographic profiling of users would be a passe.

Facebook, Twitter will stagnate, next big thing would foursquare.com, are you on it yet or be left behind.

This article was featured in the DNA here