A matrix-like character which does bombastic dance moves in a viral video is actually an advertisement for a car company. A laugh-out-loud funny clip of a baby making funny noises is a marketing technique for a new infant foods manufacturing company. These are just a couple of examples of how search engine optimization or SEO […]
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Web Influence through Social Media Marketing.
SEO Measurable parameters part 2:
Let us have a look at the keyword research and analysis phase, the performance parameters of the keyword w.r.t the website traffic. Once you have finalized your SEO service provider, you need to understand your requirement including the target audience for your website, objective etc. Based on this there will be an in-depth audit that […]
Website Audit: SEO Measurable Parameters – Part 1
Converting a lead is never an easy job for the sales person in any industry with no 100% guaranteed results and even if you guarantee people will come up with a link saying that “No one can guarantee results” how come you? But still the industry is getting more and more clients with great potential. […]
Points to be considered before determining the SEO Strategy:
Steps to help you in preparing the SEO strategy for the website or in the process of preparing proposal for the SEO works Age of the domain: The first process is to determine the age of the domain and document it. The domain age is a factor that Google search engine uses to determine the […]
Twitter at rescue for micro-bloggers:
Twitter has suddenly become a rage in the social networking world. Starting a blog is easy but putting up a post on it seems difficult. Even more difficult to make sure that people read it and for that it has to be interesting. If you are not a celebrity, it is remotely possible that your […]
Is social networking a substitute for Email?
A six year analysis of Internet Activity Index was conducted. Can you guess which of the five areas (Commerce, Communications, Community, Content and Search) has grown the most—and which has shrunk? The most surprising results actually aren’t in Community and Communications. Yes, email (i.e. Communications is down), the only area to fall over those six […]
Tips to succeed in long term in Social Media:
Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build. The social media marathon requires commitment, persistence and lots of patience, the type of mental endurance needed to complete a 42 km race. Commit to […]
How can you provide value and make Facebook work better for others?
1. Engage the reader. Ask him questions about his business. Show interest in them, and they will show interest in you. 2. be gracious. Thank them for being a follower. Thank them for friend-requesting you. Always say thank you. 3. Reciprocate. Return the tweet by commenting on one of their tweets or blog posts. Tell […]
Creating Value on Your Facebook and Twitter Social Networks:
Nowadays it is a fashion statement to be on Facebook or twitter or any other social networking website. So if you’re a Twitterer or a Facebooker, do you have something of value to say or we are just following the herd? Are we doing any value addition so as to help broaden the mindset of […]
Social Media Strategies for corporates: (Part 2):
6) Risk of the unknown. Human conversations are great; you never know where they will turn. For companies that are very logical, planned and methodical there are some elements of the unknown. One thing is for sure, the more you get involved with a conversation in the start, the less risk you’ll have over time. […]