March 9, 2026

Is social networking a substitute for Email?

A six year analysis of Internet Activity Index was conducted. Can you guess which of the five areas (Commerce, Communications, Community, Content and Search) has grown the most—and which has shrunk? The most surprising results actually aren’t in Community and Communications. Yes, email (i.e. Communications is down), the only area to fall over those six […]

Tips to succeed in long term in Social Media:

Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build. The social media marathon requires commitment, persistence and lots of patience, the type of mental endurance needed to complete a 42 km race. Commit to […]

How can you provide value and make Facebook work better for others?

1. Engage the reader. Ask him questions about his business. Show interest in them, and they will show interest in you. 2. be gracious. Thank them for being a follower. Thank them for friend-requesting you. Always say thank you. 3. Reciprocate. Return the tweet by commenting on one of their tweets or blog posts. Tell […]

Creating Value on Your Facebook and Twitter Social Networks:

Nowadays it is a fashion statement to be on Facebook or twitter or any other social networking website. So if you’re a Twitterer or a Facebooker, do you have something of value to say or we are just following the herd? Are we doing any value addition so as to help broaden the mindset of […]

Social Media Strategies for corporates: (Part 2):

6) Risk of the unknown. Human conversations are great; you never know where they will turn. For companies that are very logical, planned and methodical there are some elements of the unknown. One thing is for sure, the more you get involved with a conversation in the start, the less risk you’ll have over time. […]

Social Media Strategies for corporates: (Part 1)

Evolution of social media: 2006 was about “What is social media” and “Why does it matter”. Business blogging, flogs, podcasting and second life were the hot topics. 2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally […]

Supporting Youth Engagement for social networking:

By providing just a taste of how social technologies have altered the architecture of public life, it is critical for educators to understand how mediated publics are shifting the lives of youth. There are very good reasons why youth use them and encouraging them to return to traditional socialisation structures is simply not feasible. Let […]

Are we in Public domain or Private domain on social networks?

Social networking websites like MySpace, Facebook, and Bebo are all over the internet and today’s youth are spending a lot of time using these sites to make friends and does time pass. How is public life changed by social technology? How the properties of meddled publics like social network sites different from unmeddled publics? We […]

How is social networking advertisement targeted?

Sites focused on shared interests allow advertisers to better target their messages. HIGHER COSTS According to itLinkz figures, advertisers are paying more each time their ads are viewed on his site than on more general social networks. Advertisers are paying double-digit figures for every 1,000 times their ad is viewed. MySpace‘s average charge per 1,000 […]