Sites focused on shared interests allow advertisers to better target their messages. HIGHER COSTS According to itLinkz figures, advertisers are paying more each time their ads are viewed on his site than on more general social networks. Advertisers are paying double-digit figures for every 1,000 times their ad is viewed. MySpace‘s average charge per 1,000 […]
Category: Strategy
Reasons for the more targeted approach to social networking:
One is the sheer popularity of sites such as MySpace and Friendster. As those sites have expanded and become among the Internet’s most trafficked, some users and potential users have grown wary about exposing themselves to so many people. Some users would rather connect with people with whom they share common interests, such as hobbies […]
Saving of employers resources on advertisement for jobs:
Many business-networking sites also post jobs on their sites. So, you get one more online option to look out for jobs, i.e. in addition to the job portals. Online networking also helps you to build relationships before you can actually ask for a job. And that too without facing the recruiter. It is always better […]
Future of LinkedIn:
LinkedIn has some of the smartest investors around. These investors have deep pockets and they are almost certainly following the model of building both scale and deep end user value before attempting too much monetization. There are signs that they are looking at deepening their service value, specifically by becoming a network to find small […]
Limitations on LinkedIn’s Value
1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook. More to the point, attempts to use LinkedIn to change real world relationships can be counterproductive. There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly […]
How to use Social Networking Site for Advertising Products/ Services:
Create your account– Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network– Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members […]
New tools of Marketing:
Social Networking sites are new tool of marketing that has gained its popularity in last couple of years. This new concept is considered as very effective tool for capturing marketing leads. It has emerged as one of the most significant tools that provide a platform where you can network and gain new customers. This newest […]
Organizational integration is one of the key challenges faced by the social media industry:
Here are the important points in this issue: 1. An organization has to understand the importance of social media and transparency for the future of your company/organization 2. An organization needs tools to make it easy for customers and prospects to participate (product reviews, service reviews, ideas, enhancement requests, online catalogs and other tools need […]
Social media channels:
Social Media channels are by no means totally different or even totally new. The term “social tools” was coined in 1999. It’s been a decade now. Yet the number of people in the world who still have no idea about blogging is staggering. Surprisingly or not, not every advertising/marketing professional has a blog. This makes […]
Social Media Isn’t Living Up to its Hype?
Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies […]