December 5, 2021

Social media channels:

Social Media channels are by no means totally different or even totally new. The term “social tools” was coined in 1999. It’s been a decade now. Yet the number of people in the world who still have no idea about blogging is staggering. Surprisingly or not, not every advertising/marketing professional has a blog. This makes […]

Social Media Isn’t Living Up to its Hype?

Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies […]

Challenges of Social Network Sites:

Every aspect has two dies, the positive and the negative. Thus there are challenges to social network sites too. We are all getting carried away with the hype and hoopla but we need to have a balanced viewpoint. It’s easy for us to be exuberantly callow. Difficult to Monetize: Even Google, the mammoth and innovative […]

Social networking widgets:

For those of you who do not completely understand what a widget is, it is essentially independent objects or an object that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are or can be interactive. Though they go by the name of “widget”, […]

Corporate blogging:

Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]

Social Media Best business methods:

Following are the reasons why businessman use social media i.e. do social networks marketing: • Influence brand reputation • Increase brand awareness • Improve search engine rankings • Increase website traffic • Generate leads for increasing sales • Improve internal communications • Increase online sales But of these, social media marketing initiatives are effective more […]

Usage of back links in SEO:

Focusing on the same keyword, this can be an effective internet marketing technique. This is search engine optimization for social networking websites at its best. This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link […]

Role of Social Networking in SEO:

In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. […]

Social networking fundamentals in the present scenario:

Social networking was started on the premise that ‘like-minded’ people would come together to talk about a particular thing. So if you happen to just surf on the internet, you would be sure of knowing about social networking and how it helps everyone. It is quite transparent due to the nature of its platforms and […]

Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]